Partner Marketing Lead, Resellers

Anthropic•San Francisco, NY

2d•Hybrid

About The Position

Anthropic is seeking a Partner Marketing Lead to establish and lead marketing for the reseller track of its Claude Partner Network globally. Reseller partners sell Claude directly to end customers, and this role will build the marketing strategy, standards, playbooks, and tier-advancement path that help partners develop their Claude practices. As the first dedicated marketer for the reseller track, the lead will shape the function as it grows and coordinate programs across regions and agency partners. The role works across Partnerships, Commercial Operations, Legal, Channel Account Managers, Partner Operations, Customer Marketing, Communications, and the field. It connects partner activity with Anthropic’s direct sales motion, builds partner-led campaigns and co-marketing programs, manages marketing development funds, supports partner progression through tier reviews, and defines measurement and reporting for pipeline, reseller revenue, and campaign return on investment. The position also supports customer stories, joint announcements, partner communications, and responsible AI adoption.

Requirements

Experience owning marketing strategy for a partner or channel program, including setting priorities and investment decisions.
Experience building and running co-marketing programs with channel, reseller, or distribution partners, including managing partner-funded budgets such as MDF or co-op funds and reporting ROI.
Experience sourcing and managing agencies or contractors across multiple regions, including scoping work, managing budgets, and maintaining quality standards.
Experience running marketing programs across multiple international markets.
Understanding of indirect sales motions, including how partners find, register, and close deals, and ability to create marketing for partner sellers and end customers.
Ability to build joint plans and value propositions that articulate clear business outcomes for customers.
Experience defining success measures for a partner or channel program and using results to change investment decisions.
Skill tracking program performance in a CRM or equivalent system and turning data into clear recommendations.
Clear, precise writing skills and ability to uphold brand and approval standards for partner-produced copy.
Ability to build trusted relationships with partner marketing and sales teams and advance priorities with partners who are not direct reports.
Ability to make and defend decisions with incomplete data and know when to escalate.
Strong organization and ability to manage several partner plans while maintaining quality.
Comfort building new processes from scratch in an environment where the playbook is still being written.
Ownership of outcomes and willingness to step in wherever needed.
Care about the societal impacts of AI and enthusiasm for enabling responsible AI adoption.
Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience.
Required field of study: A field relevant to the role, demonstrated through coursework, training, or professional experience.

Nice To Haves

7+ years of marketing experience, with significant focus on partner marketing in B2B technology environments.
Experience launching or scaling a partner program from its early stages, including tier design, benefits, and promotion criteria.
Experience producing partner-led customer stories, including managing approvals and public announcement timelines.
Experience with cloud marketplace reseller motions, such as private offers or co-sell programs.
Experience localizing marketing content and campaigns for multiple international markets.
Established relationships with resellers, distributors, or systems integrators.
Experience with partner relationship management tools and Salesforce partner data.
Understanding of enterprise AI use cases across industries and functions.
Experience setting standards for or mentoring other marketers, formally or informally.
Experience using Claude or other AI tools to scale marketing work.

Responsibilities

Set reseller-track marketing strategy, including priorities, investment choices, and quarterly and annual plans tied to registered pipeline and reseller revenue.
Define and maintain the reseller marketing playbook and co-marketing standards as the program launches and expands.
Represent partner marketing in program design, collaborating with Partnerships, Commercial Operations, and Legal on benefits, marketing development funds (MDF), and tier criteria.
Build joint marketing plan templates for reseller partners, including campaign calendars and success metrics.
Source, select, and manage agency partners globally, including scope, budgets, quality standards, and performance reviews; build a scalable regional agency roster.
Run partner-led campaigns with agencies, using co-branded and localized kits and helping partners adapt them for their buyers.
Own MDF end to end, helping partners develop proposals, tracking approvals and documentation, and linking funded activities to registered pipeline.
Plan customer stories, certification pushes, and public proof points to help partners reach their next tier in time for January and July tier reviews.
Develop partner success stories with Customer Marketing, managing interviews and partner and Anthropic approvals.
Coordinate joint announcements and press with Anthropic Communications, managing review timelines and ensuring partner copy meets Anthropic messaging and brand standards.
Work with Channel Account Managers and field teams on audience and account targeting so reseller campaigns reach new customers and align with direct sales.
Define success measures and KPIs for pipeline, reseller revenue, and campaign ROI; build reporting and use results to guide investment and improvements.
Report partner-sourced pipeline and reseller revenue influence, including 30/60/90-day tracking for each activation.
Keep reseller partners informed through the CPN monthly broadcast and newsletter, and bring partner needs and results into program planning.
Set standards for or mentor other marketers as the practice grows.