Part-Time Strategic Market Research Support

Penn State UniversityUniversity Park, PA
Hybrid

About The Position

The Office of Research Marketing & Communications within OSVPR (Office of the Senior Vice President for Research) is seeking a strong market research part-time employee to work approximately 10-20 hours per week helping to support key research for strategies within several of the OSVPR units. Market research assignments will be needed within four key areas: Sector opportunities for business-development marketing, Benchmarking with peer institutions to inform research strategies, Data analysis to inform industry partnerships strategies, and Development of baseline data for analytics strategies. Duties include but are not limited to market research, industry sector analysis, ROI and risk analysis, identification of key data sources, collecting and analyzing data for trends (including SWOT analysis), determining alignment with university strategies, strengths and competencies, and summarizing findings to produce reports. This position requires an understanding of market research and open source data collection and analysis using standard digital platforms, as well as the Microsoft suite of applications, and existing Penn State data platforms. The position involves summarizing and distilling findings from a large amount of information into concise written products tailored to a university administration audience.

Requirements

  • Understanding of market research and open source data collection and analysis using standard digital platforms
  • Proficiency in the Microsoft suite of applications
  • Familiarity with existing Penn State data platforms
  • Ability to summarize and distill findings from a large amount of information into concise written products tailored to a university administration audience
  • Background in market research, business analytics, SWOT analyses, business, or a related field
  • US Citizenship
  • Self-directed with an ability to organize and prioritize their work to meet established deadlines

Nice To Haves

  • Understanding of the U.S. university research landscape
  • Understanding of the federal funding environment

Responsibilities

  • Market research
  • Industry sector analysis
  • ROI and risk analysis
  • Identification of key data sources
  • Collecting and analyzing data for trends (including SWOT analysis)
  • Determining alignment with university strategies, strengths and competencies
  • Summarizing findings to produce reports

Benefits

  • Opportunities for local hires to join in-person meetings and team gatherings
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