Paid Velocity Lead

Virgin Voyages•Plantation, FL

2d•Hybrid

About The Position

Virgin Voyages is rewriting how a brand moves from idea to audience at speed. The Paid Velocity Lead is a newly created role that sits at the center of our bespoke paid creative team — the connective tissue between paid media strategy, messaging strategy, creative direction, and production. This person reports directly to the VP, Marketing & Digital Innovation and is responsible for keeping the paid creative pipeline moving at the pace our campaigns demand, without compromising the brand quality that makes the work worth running. This is not a traditional project manager role. You need to understand creative — what makes content work for paid, what doesn't, and why. You need to understand performance — what the media team is optimizing for and how brief requirements connect to those goals. And you need to be a natural coordinator who can manage multiple workstreams, multiple stakeholders, and a fast-moving agency relationship without losing the thread. This gig is based at VVHQ - our swanky Virgin Voyages Head Office in Plantation, FL where we follow a hybrid work environment. We can't wait to 'sea' you in person during our Collaboration Days, Tuesdays, Wednesdays, and Thursdays, while you enjoy Mondays and Fridays' as remote days.

Requirements

5+ years in a creative operations, integrated production, or paid media operations role — ideally in a fast-moving brand, agency, or DTC environment.
Demonstrable experience coordinating paid social or digital advertising creative pipelines, with a strong understanding of what makes content perform on platforms like TikTok, Meta, and YouTube.
Experience working directly with creative agencies — briefing, managing timelines, reviewing deliverables, and holding the relationship accountable to scope and quality.
Track record of managing multiple concurrent workstreams without losing visibility or quality.
Creative literacy: you don't need to be a designer, but you need to read creative work critically and articulate what does and doesn't serve the brief.
Performance fluency: you understand how creative and media strategy interact — what the media team is optimizing for and how creative requirements need to serve those goals.
Operational rigor: you build systems and create structure without over-engineering. You know the difference between process that helps and process that gets in the way.
Strong communication skills — direct, concise, and proactive. Stakeholders know where things stand because you've told them, not because they had to ask.
Familiarity with project management and creative workflow tools (Airtable, Asana, Frame.io, or similar).
Bachelor's degree required.

Nice To Haves

Experience in travel, hospitality, or lifestyle brand marketing preferred.

Responsibilities

Own the end-to-end paid creative pipeline — from brief intake through delivery — ensuring work moves efficiently between the Media team, Creative Director, Footnote Agency, and production leads.
Partner with the Studio PM to manage the Footnote production workflow, maintaining visibility into capacity, timelines, and asset delivery across all active paid campaigns.
Track and report pipeline status across concurrent campaigns, surfacing blockers early and coordinating resolution across stakeholders.
Build and maintain the operating rhythms (standups, reviews, handoff checkpoints) that keep the paid creative engine running without unnecessary friction.
Collaborate with integrated product marketing and paid media teams to translate product and media strategies into actionable creative briefs with clear requirements.
Ensure creative briefs are complete, clear, and aligned to both brand standards and paid performance objectives before work begins.
Flag misalignments between paid requirements and creative direction early, and facilitate resolution between the Creative Director and Media team.
Coordinate the upstream handoff of creator and influencer content into the paid pipeline, ensuring assets are appropriately briefed and cleared for amplification.
Serve as the primary day-to-day operational contact for Footnote's bespoke paid team — keeping the work moving, not directing the creative (that's the Creative Director's role).
Maintain clarity on SOW scope, deliverable timelines, and asset specifications across all active Footnote work.
Flag scope creep, resourcing issues, or quality concerns to the VP and Creative Director promptly.
Support the Creative Director in holding Footnote accountable to brief and brand standards through structured review and feedback processes.
Act as the operational bridge between the VP, Creative Director, Media team, and Studio PM — reducing coordination overhead so each can stay focused on their area of expertise.
Participate in campaign planning sessions to maintain context on strategic direction and ensure the paid pipeline is set up to serve the broader marketing plan.
Proactively surface capacity or timing conflicts that could affect campaign delivery, and propose solutions before they become escalations.