Paid Social Video Editor (Freelance)

Frida • Miami, FL

1d • Remote

About The Position

Frida is seeking a Paid Social - Performance Video Editor (Freelance) to join their team. This role is for a freelance video editor who understands that a strong ad needs to do more than look polished; it needs to stop the scroll, hold attention, communicate the idea quickly, and drive action. The editor will primarily be responsible for editing performance-focused video ads for Meta and TikTok using provided raw footage, UGC, product footage, scripts, voiceovers, and creative references. The ideal candidate will have strong creative judgment and the ability to transform these inputs into ready-to-test ads without needing every edit meticulously planned. A strong understanding of performance creative and DTC advertising, beyond just video editing, is essential. This role is suited for someone who thrives in a dynamic, fast-paced, and entrepreneurial environment.

Requirements

• Experience editing direct-response or e-commerce ads
• Understanding of what makes paid social creative perform
• Strong instinct for hooks and the first 1-3 seconds of an ad
• Understanding of fast, intentional pacing
• Understanding of retention, hold rate, and watch time
• Understanding of visual pattern interrupts
• Understanding of on-screen text, captions, graphics, and b-roll
• Ability to make footage feel native to Meta and TikTok
• Ability to clearly communicate product benefits
• Ability to build credibility, desire, and social proof
• Ability to edit toward conversion, not just aesthetics
• Experience with creative testing and iteration
• Knowing when to simplify, cut, reorder, or restructure footage to make the ad stronger
• Experience with Meta/Facebook and TikTok ad creative
• Experience with paid social and performance creative
• Experience with e-commerce or DTC brands
• Experience with UGC and short-form social video ads
• Experience with direct-response advertising
• Experience with creative testing and iteration
• Proficiency in Premiere Pro, After Effects, CapCut, DaVinci Resolve, or similar editing software

Nice To Haves

• Experience using AI tools as part of your editing workflow

Responsibilities

• Edit short-form paid social ads for Meta and TikTok
• Create UGC-style, creator-led, product demo, testimonial, and benefit-driven ads
• Turn raw footage, scripts, voiceovers, and creative briefs into polished, conversion-focused ads
• Develop creative variations of winning ads for continued testing
• Test different hooks, openings, pacing, captions, visuals, structures, and CTAs
• Use b-roll, on-screen text, motion graphics, sound design, and pattern interrupts to improve retention
• Adapt creative based on performance feedback and learnings
• Create platform-native ads that feel organic while still being built to convert
• Support additional projects and responsibilities as business needs and priorities evolve

Benefits

• Robust health benefits including: Comprehensive medical, vision, and dental plan options
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
• Pregnancy and parental leave
• Weekly wellness programming in-office
• Dog friendly office
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings
• Annual Day of Service to support our local Miami community
• Volunteer opportunities throughout the year
• Exclusive employee product discounts

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed