Paid Social Video Editor (Freelance)
About The Position
Frida is seeking a freelance Paid Social - Performance Video Editor to join their team. This role focuses on creating performance-driven video ads for Meta and TikTok. The ideal candidate understands that effective ads need to capture attention quickly, communicate ideas efficiently, and drive action. You will be responsible for editing raw footage, UGC, product footage, scripts, and voiceovers into compelling ads. Strong creative judgment is essential to identify key moments and transform them into testable ads. This role requires a deep understanding of performance creative and DTC advertising, beyond just technical editing skills. The position is ideal for someone who thrives in a dynamic, fast-paced, and entrepreneurial environment.
Requirements
- Experience editing direct-response or e-commerce ads.
- Understanding of what makes paid social creative perform.
- Strong instinct for hooks and the first 1-3 seconds of an ad.
- Ability to create fast, intentional pacing.
- Understanding of retention, hold rate, and watch time.
- Skill in using visual pattern interrupts.
- Proficiency with on-screen text, captions, graphics, and b-roll.
- Ability to make footage feel native to Meta and TikTok.
- Skill in clearly communicating product benefits.
- Ability to build credibility, desire, and social proof.
- Focus on editing for conversion, not just aesthetics.
- Experience with creative testing and iteration.
- Knowledge of when to simplify, cut, reorder, or restructure footage to improve ad effectiveness.
- Experience with Meta/Facebook and TikTok ad creative.
- Experience with paid social and performance creative.
- Experience with e-commerce or DTC brands.
- Experience with UGC and short-form social video ads.
- Experience with direct-response advertising.
- Experience with creative testing and iteration.
- Proficiency in Premiere Pro, After Effects, CapCut, DaVinci Resolve, or similar editing software.
- Experience using AI tools as part of your editing workflow is a plus.
Nice To Haves
- Experience using AI tools as part of your editing workflow.
Responsibilities
- Edit short-form paid social ads for Meta and TikTok.
- Create UGC-style, creator-led, product demo, testimonial, and benefit-driven ads.
- Transform raw footage, scripts, voiceovers, and creative briefs into polished, conversion-focused ads.
- Develop creative variations of successful ads for ongoing testing.
- Test different hooks, openings, pacing, captions, visuals, structures, and CTAs.
- Utilize b-roll, on-screen text, motion graphics, sound design, and pattern interrupts to enhance viewer retention.
- Adapt creative based on performance feedback and learnings.
- Create platform-native ads that appear organic while being optimized for conversion.
- Support additional projects and responsibilities as business needs evolve.
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
