Paid Social Media Coordinator - Freelance, Remote

Magic

3d•Remote

About The Position

Our client is a U.S.-based, multi-platform media company operating radio properties in large and mid-sized markets while delivering advertising and digital marketing solutions nationwide. They reach broad consumer audiences each week across audio, digital, e-commerce, and live events. The organization continues to invest in digital innovation to drive measurable results for advertisers. This role exists to activate, manage, and optimize paid social campaigns on Meta with a sharp focus on improving conversions, revenue, and ad spend efficiency. The coordinator will operationalize tracking and attribution best practices (Meta Pixel, events, and first-party data) and proactively troubleshoot discrepancies to ensure accurate measurement. Partnering closely with the Social Media Director and Paid Social Team, this role will turn performance insights into action to achieve client growth goals.

Requirements

2+ years hands-on experience managing Meta paid social campaigns (build, launch, optimize, A/B test)
Proven Meta Pixel and events expertise, including setup, validation, and troubleshooting tracking discrepancies
Strong data analysis skills with the ability to independently diagnose and resolve campaign and tracking issues
Excellent written and verbal communication with stakeholders and cross-functional teams
Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
Internet speed of at least 40MBPS
Headset with an extended mic that has noise cancellation and a webcam
Back-up computer and internet connection
Quiet, dedicated workspace at home

Nice To Haves

Familiarity with tag managers and data layers is a plus
Hypothesis-driven testing
Funnel analysis
Budget pacing
Performance diagnostics
Clear insight generation
Crisp reporting
Proactive updates
Ability to translate data into business recommendations
Detail-oriented
Resourceful
Self-starter who owns outcomes and thrives in a collaborative team

Responsibilities

Build, launch, and manage Meta campaigns, ad sets, and ads across funnels (prospecting, retargeting)
Execute A/B tests on audiences, creatives, placements, and bidding strategies
Continuously optimize toward CPA/ROAS/CVR targets and scale winning segments
Develop and refine audience targeting, lookalikes, interest stacks, and exclusions
Implement retargeting strategies using site, event, and engagement signals
Leverage first-party data for segmentation, match rates, and performance lift
Set up and validate Meta Pixel, events, and parameters; implement via Events Manager/GTM as needed
Troubleshoot tracking gaps, configuration errors, and discrepancies across platforms
Ensure accurate attribution, UTM discipline, and data flow for reliable reporting
Analyze campaign data to diagnose issues and identify growth opportunities
Translate findings into clear, actionable recommendations for stakeholders
Maintain performance dashboards and deliver regular insights to the Paid Social Team
Work closely with the Social Media Director and Paid Social Team to align on goals and testing plans
Document SOPs, learnings, and experimentation roadmaps
Proactively communicate risks, blockers, and results to drive timely decisions