Paid Social Manager, Meta Advertising

Velox•Boise, ID

6d•Onsite

About The Position

We are seeking a highly analytical and performance-driven Paid Social Manager to join the VELOX team. This role focuses on scaling revenue through Meta advertising (Facebook and Instagram) for clients with significant monthly ad spends. The ideal candidate is ambitious, loves testing and learning, and is obsessed with performance marketing. You will manage campaigns for lead generation and large-scale e-commerce growth, participating in strategic discussions to increase revenue, improve efficiency, and identify scaling opportunities. Collaboration with strategic, creative, and technical teams is essential. A strong analytical mindset, passion for digital marketing, and adaptability are key. Responsibilities include ensuring campaign accuracy, reporting integrity, budget pacing, and billing alignment. The perfect candidate is a motivated, results-oriented team player, a self-starter who can think critically and multitask in a fast-paced environment, communicate complex concepts clearly, and is comfortable presenting recommendations to clients.

Requirements

5+ years managing paid social advertising campaigns.
4+ years of hands-on Meta advertising experience.
Experience managing monthly advertising budgets of $50,000+.
Strong understanding of ecommerce and lead generation funnels.
Deep knowledge of Meta Ads Manager, Pixel, Conversion API (CAPI), Attribution, and Analytics.
Experience with creative testing frameworks and performance-driven ad development.
Strong analytical and problem-solving skills.
Excellent communication and presentation abilities.
Undergraduate degree in business, marketing, or equivalent experience.
Genuine passion for digital marketing, performance advertising, and emerging technology.

Nice To Haves

Meta Blueprint Certification preferred.
Google Analytics experience preferred.

Responsibilities

Lead Meta advertising strategies across Facebook and Instagram for clients spending between $10,000 and $500,000+ per month.
Serve as the daily client-facing contact, addressing questions, opportunities, and campaign performance discussions.
Build, launch, manage, and optimize Meta advertising campaigns focused on revenue growth, lead generation, and customer acquisition.
Develop and execute audience targeting strategies including prospecting, retargeting, lookalike audiences, first-party data, and Advantage+ campaigns.
Drive ongoing optimization through performance analysis, creative testing, audience segmentation, attribution analysis, and funnel optimization.
Collaborate with designers, content creators, and developers to improve creative performance and landing page conversion rates.
Analyze and interpret campaign performance across key metrics including ROAS, CPA, CAC, CTR, CPM, MER, and revenue contribution.
Identify scaling opportunities while maintaining efficiency and profitability goals.
Monitor advertising trends, platform updates, privacy changes, and industry developments to maintain a competitive advantage.
Ensure campaign budgets, reporting, and billing remain accurate and aligned with client objectives.
Provide strategic recommendations based on data insights and performance trends.