Paid Social Manager, Meta Advertising

VELOX•Boise, ID

7d•Onsite

About The Position

We are seeking a highly analytical and performance-driven Paid Social Manager with a passion for scaling revenue through Meta advertising. This role focuses primarily on Meta advertising across Facebook and Instagram, managing campaigns for lead generation and large-scale e-commerce growth. You will collaborate with strategic, creative, and technical teams to execute high-performing advertising strategies, ensuring campaign accuracy, reporting integrity, budget pacing, and billing alignment. The ideal candidate is a self-starter with a strong analytical mindset, a passion for digital marketing, and the ability to adapt quickly in a dynamic advertising landscape.

Requirements

5+ years managing paid social advertising campaigns.
4+ years of hands-on Meta advertising experience.
Experience managing monthly advertising budgets of $50,000+.
Strong understanding of ecommerce and lead generation funnels.
Deep knowledge of Meta Ads Manager, Pixel, Conversion API (CAPI), Attribution, and Analytics.
Experience with creative testing frameworks and performance-driven ad development.
Strong analytical and problem-solving skills.
Excellent communication and presentation abilities.
Undergraduate degree in business, marketing, or equivalent experience.
Genuine passion for digital marketing, performance advertising, and emerging technology.
Motivated, results-oriented team player who can successfully collaborate with multiple personality types and communicate with all levels of the organization.
Self-starter who can think critically, multitask, and thrive in a fast-paced environment.
Able to communicate complex performance marketing concepts clearly and confidently.
Focused on data, analytics, and measurable outcomes.
Comfortable presenting recommendations and campaign performance to clients and stakeholders.

Nice To Haves

Meta Blueprint Certification preferred.
Google Analytics experience preferred.

Responsibilities

Lead Meta advertising strategies across Facebook and Instagram for clients spending between $10,000 and $500,000+ per month.
Serve as the daily client-facing contact, addressing questions, opportunities, and campaign performance discussions.
Build, launch, manage, and optimize Meta advertising campaigns focused on revenue growth, lead generation, and customer acquisition.
Develop and execute audience targeting strategies including prospecting, retargeting, lookalike audiences, first-party data, and Advantage+ campaigns.
Drive ongoing optimization through performance analysis, creative testing, audience segmentation, attribution analysis, and funnel optimization.
Collaborate with designers, content creators, and developers to improve creative performance and landing page conversion rates.
Analyze and interpret campaign performance across key metrics including ROAS, CPA, CAC, CTR, CPM, MER, and revenue contribution.
Identify scaling opportunities while maintaining efficiency and profitability goals.
Monitor advertising trends, platform updates, privacy changes, and industry developments to maintain a competitive advantage.
Ensure campaign budgets, reporting, and billing remain accurate and aligned with client objectives.
Provide strategic recommendations based on data insights and performance trends.