Paid Social Creative Specialist

Frida • Miami, FL

3d • Hybrid

About The Position

Frida is looking for a part-time contractor to support the day-to-day execution of paid social creative across our portfolio of brands. This is a hands-on support role for someone who is highly organized, responsive, and able to keep multiple creative workstreams moving while also bringing strong instincts around paid social ads. The majority of the role will focus on creator coordination, production follow-through, creative reviews, asset management, research, and executional support that helps the team scale faster. We are looking for more than a traditional project coordinator. The right person understands what makes paid social creative effective, has strong copy and visual instincts, and is interested in contributing to creative development, research, and performance analysis. Success in this role starts with making the day-to-day easier quickly. Contractors who demonstrate strong judgment, creative ability, and strategic thinking may take on greater ownership over time.

Requirements

• 4+ years of experience in paid social creative, content production, creator marketing, social media, performance marketing, or a related field
• Strong understanding of short-form social content and platform best practices across Meta, TikTok, and YouTube
• Excellent copywriting instincts, with experience developing hooks, headlines, on-screen text, creator talking points, and social copy
• Highly organized, proactive, and able to manage multiple deliverables, stakeholders, and deadlines with strong attention to detail
• Strong creative eye with the ability to evaluate content for clarity, pacing, messaging, tone, and overall execution
• Working knowledge of paid social performance metrics, with strong analytical instincts and curiosity around why creative performs
• Comfortable using AI-assisted tools for research, copy, and creative iteration

Nice To Haves

• experience with UGC/creators, design, video editing, or DTC/CPG is a plus

Responsibilities

• Coordinate day-to-day creative workstreams across internal stakeholders, agency partners, freelancers, and UGC creators
• Update project timelines, creative trackers, deliverable schedules, and status updates across multiple active projects
• Follow up on open items, surface blockers, and help ensure projects continue moving without requiring constant oversight
• Manage UGC and creator communication, product sends, shipment tracking, deliverable collection, and other production logistics
• Maintain organized creative libraries, asset trackers, naming conventions, and documentation
• Help prepare materials for internal reviews and ensure feedback and action items are captured and shared out
• Support workflows with UGC creators and freelancers, including communicating out briefings, brand guidelines and deliverable requirements
• First-pass review of incoming creative against briefs and brand standards to identify clear issues or opportunities
• Translate internal feedback into clear, actionable direction and communicate it to creators, freelancers and agency partners in a timely manner
• Support development of creative concepts, variations, and testing ideas
• Assist in writing and iterating hooks, headlines, on-screen text, captions, creator talking points and other paid social copy
• Assist with lightweight asset adaptation and versioning with light graphic design or video editing when capabilities allow
• Proof and QA final creative assets prior to launch
• Research competitors, creators, paid social formats, platform trends, and relevant cultural or category behavior
• Track strong examples of paid social creative and maintain an organized library of hooks, formats, messaging approaches, and visual references
• Mine reviews, comments, social content, and other consumer sources for useful language, pain points, objections, and creative insights
• Pull and organize creative performance data from platform and reporting tools
• Support creative performance analysis by identifying recurring patterns and helping translate findings into potential opportunities

Benefits

• Comprehensive medical, vision, and dental plan options
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
• Pregnancy and parental leave
• Weekly wellness programming in-office
• Dog friendly office
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings
• Annual Day of Service to support our local Miami community
• Variety of volunteer opportunities throughout the year
• Exclusive employee product discounts

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: No Education Listed