Paid Social Specialist

Goodbye Vanilla•Edina, MN

7d•Hybrid

About The Position

Goodbye Vanilla is a social-first marketing agency focused on creating high-performing social media campaigns. They partner with brands that seek more than just aesthetically pleasing content or standard media plans, emphasizing work that captures attention and drives measurable results. The agency is looking for individuals who want ownership, responsibility, and the opportunity to build a modern marketing practice with a dedicated team. The Paid Social Specialist is a crucial execution role responsible for developing, activating, and optimizing paid social marketing campaigns across various platforms. This position is suited for someone who excels in the daily operations of paid media, enjoys performance optimization, and possesses strong creative instincts for campaign management. The role involves navigating the dynamic social media landscape, collaborating with internal teams and clients to deliver strategically sound, creatively strong, and performance-driven campaigns.

Requirements

3+ years of digital marketing experience
2+ years of hands-on, execution-based paid social and display experience
Experience working in an agency, consultancy, or client-side execution role
Native platform experience across Meta, TikTok, LinkedIn, Pinterest, Snap, X, Nextdoor, Google Ads / YouTube
Strong time management skills and ability to prioritize multiple initiatives
Solid understanding of campaign KPIs and performance measurement
Experience analyzing campaign data and optimizing in real time
Experience with asset trafficking and quality assurance
Basic understanding of Facebook Pixel and Google Analytics / tracking code

Nice To Haves

Experience managing campaigns to drive leads or direct sales is a strong plus
Experience with integrated campaigns is a plus
Prior client communication experience is a plus

Responsibilities

Contribute to overarching digital objectives and strategies with a paid social lens, incorporating business goals, analytics, testing plans, creative optimization, and measurement
Develop tactical paid social plans, including targeting and segmentation, messaging and creative approach, platform priorities, testing plans, flighting, and budget requirements
Partner with internal teams and clients to manage strategies and activation across platforms (Facebook, Instagram, Snapchat, LinkedIn, TikTok, X, Pinterest, Nextdoor, Google Ads / YouTube)
Conduct measurable A/B tests on ad copy and creative
Ensure campaigns reach target audiences and are optimized for cost and performance
Pilot new paid social platforms, beta offerings, and first-to-market features
Manage day-to-day budgets, pacing, and partner coordination
Design campaign presentations highlighting results, insights, and opportunities
Stay on the pulse of platform capabilities and industry innovations