Creative Strategist, Paid Social & Video

Full Funnel Growth

8d•Remote

About The Position

Full Funnel Growth is a remote performance marketing agency that runs integrated growth programs for various clients including medical aesthetics device manufacturers, DTC eCommerce brands, regulated retail, experiential entertainment, lead generation for service businesses, and B2B SaaS. This role is crucial because paid social has shifted from an auction-management discipline to a creative-throughput discipline. With consolidated account structures, broad targeting, and automated bidding, creative is the primary lever for success. This position requires an individual who can bridge the gap between media buying and creative strategy, owning the creative strategy for a flagship account in the experiential entertainment sector. The program requires approximately 500 new creative assets per month, with a 60/40 video-to-static split, utilizing UGC, creator-sourced content, on-site capture, and studio work. The role involves defining the creative thesis, writing scripts and hooks, developing a testing roadmap, analyzing performance data, directing production, managing the creator pipeline, implementing iteration systems, and presenting creative narratives to clients.

Requirements

4+ years in paid social creative, with significant experience in an agency or in-house team running Meta as a primary revenue channel.
Experience working on accounts where creative volume was the constraint.
Proven experience writing scripts, not just commissioning them.
Fluency in Meta Ads Manager reporting at the creative level, including breakdowns by ad and asset, video engagement metrics, frequency and fatigue diagnosis, and structuring tests for readability.
Demonstrated command of short-form video as a performance format across Reels, Stories, and TikTok, understanding craft differences.
Experience directing UGC creators at volume, from brief to paid-ready cutdowns.
A portfolio of ads that ran and performed, with accompanying data and an honest account of what did not work.
Client-facing communication experience with senior stakeholders (Directors, CMOs, founders).
Remote work track record with strong written communication skills.
Ability to use AI and generative tooling to raise throughput, not lower the bar.
Strong written communication skills for remote, asynchronous, and documented work.

Nice To Haves

Experience with local, multi-location, or venue-based businesses where creative must flex by market while holding one brand.
Experience in experiential, entertainment, hospitality, events, or family and group activity categories.
Hands-on generative video and image production for paid social at volume.
Google Demand Gen and YouTube creative strategy alongside Meta.
Lifecycle and email creative fluency, understanding how a paid hook carries through to a booking confirmation.
Experience with a booking or reservation platform as the source of revenue truth (Roller, Peek, Resy or similar), rather than platform-reported conversions alone.

Responsibilities

Own the creative thesis for the account, defining testable positioning territories.
Write scripts and hooks, including short-form video scripts, hook variants, on-screen copy, voiceover direction, and primary text.
Develop creative angles and a testing roadmap, including hypothesis backlog, test sequence, read window, and success thresholds.
Analyze performance data like hook rate, hold rate, thumbstop, frequency and fatigue curves, and cost per result by concept and format.
Brief and direct production for editors, UGC creators, motion designers, and the creative director.
Manage the creator and UGC pipeline, including casting, briefing, and producing paid-ready variants.
Implement iteration systems for winning concepts, extending them across new hooks, formats, lengths, and audience framings.
Develop client-facing creative narratives, presenting the creative point of view, test results, and roadmap.
Utilize AI and generative tooling to increase throughput and create compelling ad content.
Write with discipline, clearly labeling claims as extracted, inferred, or assumed, and flagging missing data.