Paid Social Associate
About The Position
FanDuel is looking for a Paid Social Media Associate to help support the in-house social team through campaign planning, execution, optimization, and reporting focusing on FanDuel Predicts and Flywheel Products. The ideal candidate will have strong experience in paid social or broader digital media, ideally within in-house media functions in high-paced, dynamic environments for industry leading brands. We’re looking for a team player who is comfortable working with data and analytics and is interested in building their career in media buying. If you have a passion for sports, casino & betting and are a proven digital marketing leader, we’d love to hear from you. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
Requirements
- 1-2+ years of hands-on paid media experience with a focus on paid social.
- Practical experience working within major social platforms (Meta, TikTok, Snapchat, Reddit, X).
- Solid understanding of paid social fundamentals, including targeting, bidding, creative testing, placements, tagging, and reporting.
- Strong analytical and communication skills, with the ability to translate data into clear, actionable insights.
- Highly detail-oriented, coachable, proactive, and collaborative, with the ability to thrive in a fast-paced environment.
- Curiosity and enthusiasm for digital marketing, social innovation, and emerging platform trends.
Nice To Haves
- Familiarity with optimizing campaigns toward performance goals such as CPA and ROAS is a plus.
- Exposure to mobile attribution and measurement tools (e.g., AppsFlyer, Adjust, Kochava, or similar) is a plus.
- Experience leveraging SaaS to build campaigns at scale (e.g., Smartly, Skai, Marin, or similar) is a plus.
Responsibilities
- Support the planning, build, launch, and optimization of paid social campaigns across key platforms (Meta, TikTok, Snapchat, Reddit, X).
- Assist with campaign trafficking and QA, ensuring accuracy across ad specs, targeting, tracking, and creative setup.
- Support ongoing creative, audience, and tactical testing across the funnel, helping implement test plans and document results.
- Monitor campaign pacing and performance against core KPIs (e.g., CPA, ROAS, CTR, conversion rate).
- Assist in analyzing performance data and identifying insights to inform optimizations and future testing.
- Contribute to weekly, monthly, and competitive reporting, helping summarize performance, key learnings, and next steps.
- Help ensure accurate tagging, attribution, and data collection across platforms and measurement tools (e.g., AppsFlyer).
- Collaborate with platform representatives to stay informed on best practices, new formats, and innovation opportunities.
Benefits
- Array of health plans to choose from (some as low as $0 per paycheck)
- Programs for fertility and family planning
- Mental health support
- Fitness benefits
- Generous paid time off (PTO & sick leave)
- Annual bonus
- Long-term incentive opportunities (based on performance)
- 401k with up to a 5% match
- Commuter benefits
- Pet insurance
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- 401(k) matching program
- Paid personal time off
- 14 paid company holidays
- Paid sick time in accordance with all applicable state and federal laws
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
