Paid Search Strategist

Tinuiti

23h•Remote

About The Position

Tinuiti is the largest independent full-funnel marketing agency in the U.S. with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. This role supports 100% remote work. As a Paid Search Strategist, you will drive efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact. You’ll apply a rigorous measurement lens, leverage AI-enabled workflows, and use Tinuiti’s Bliss Point platform to turn data into decisions that improve ROAS, revenue, and LTV. This role embodies “Love growth, hate waste” by prioritizing efficient, evidence-based execution and product-led innovation. The scope and expectations are aligned to Tinuiti’s job architecture to ensure consistency and transparent progression.

Requirements

5–7 years managing Paid Search/Shopping at scale ($200k+/mo) with end-to-end ownership.
Platform fluency: Google Ads, Microsoft Ads, Merchant Center; feed management (e.g., Feedonomics); competitive tooling (Auction Insights, Adalysis/Adthena/SpyFu) for strategy and positioning; campaign management (e.g., SA360, Skai); comfort with scripts/automation.
Strong excel/google sheets/PPT/Google Slides skills.
Certifications: Google Search & Shopping (or completed in the first 60 days).
Analytics: Advanced Excel/Sheets; strong experimentation and forecasting chops; ability to quantify financial impact.
Communication and collaboration: Senior stakeholder-ready storytelling; influence across functions; client-facing presence.
Mentorship: Experience coaching juniors/peers (non-manager).

Nice To Haves

Additional Google certifications are a plus.

Responsibilities

Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options.
Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes.
Integrates search and shopping into broader growth plays; communicates in business terms.
Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes.
Uses Bliss Point’s cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features.
Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria.
Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.
Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth.
Educates clients and internal teams; codifies learnings and playbooks that scale.
Operates with accountability and bias to action; spots and eliminates process and media waste.
Influences without authority; closes the loop from decision to measurable outcome.

Benefits

Unlimited PTO
20 paid holidays, including multiple long weekends
Medical insurance
Dental insurance
Vision insurance
Life & Disability insurance
Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources