Paid Search and YouTube Strategist

Mythic • Charlotte, NC

9h • Hybrid

About The Position

Mythic is a full service, independent, growth agency headquartered in Charlotte, N.C., focusing on consumer and B2B high growth brands from the mid-market to Fortune 500. They bring a strategy-first approach with extraordinary creative execution to their suite of integrated capabilities across Social, Email, Paid Media, Analytics and Webdev. Mythic believes that brands have the potential to Be More; more focused on what drives long-term impact, more memorable, more resonant, more consistent and more connected - all in service of delivering accelerated growth. Be More is the ethos they deliver work by, guided by Core Values: Own the Work, Find a Way, Create with Purpose, Move as One, and Fuel Curiosity. Mythic is seeking a Paid Search and Youtube Strategist with 2 - 3 years of experience to join their growing team. As Mythic's Paid Search and YouTube Strategist, this role will build and optimize high performance campaigns across Google Search, Shopping, and YouTube to drive measurable growth.

Requirements

• 2–3 years of hands-on experience in performance marketing, specifically within Google Ads (Search & Video).
• Proficient in Google Ads interface, Google Ads Editor, and YouTube Studio.
• Comfortable navigating GA4 and using Excel/Google Sheets (Pivot Tables, VLOOKUPs) to synthesize large datasets.
• Ability to translate technical metrics into actionable insights for the Associate Director and broader marketing stakeholders.
• A "fail fast, learn faster" mentality with a passion for staying updated on the latest digital marketing trends.

Nice To Haves

• Google Ads Search, Video, and Measurement certifications are highly preferred.

Responsibilities

• Build, launch, and manage high-performance campaigns across Google Search, Shopping (PMax), and YouTube (including TrueView, Discovery, and Shorts).
• Conduct daily account "hygiene," including bid management, keyword expansion, negative keyword refinement, and Quality Score improvement.
• Design and execute YouTube ad sequencing and audience targeting strategies that move users from awareness to action.
• Partner with the creative team to design and test ad copy, thumbnails, and video assets, using data to inform future creative briefs.
• Collaborate with the Associate Director to build and maintain comprehensive dashboards in Looker Studio and GA4, providing the "so what" behind the data.
• Work closely with the counterparts to ensure a unified brand voice and leverage cross-channel audience insights for retargeting.
• Stay ahead of industry shifts by identifying and participating in Google’s latest product alphas and betas.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees