Paid Search Media Analyst (REMOTE)

C-4 Analytics•Ann Arbor, MI

1d•$60,000 - $75,000•Remote

About The Position

C-4 Analytics is seeking a data-driven, high-impact Paid Search Media Analyst to take full ownership of campaign success across their client portfolio. This is a hands-on, conversion-focused, revenue-driving position where you will build, optimize, and scale high-performing paid media campaigns. The role involves the full lifecycle of paid search (PPC) execution, from keyword research and ad copy creation to optimizing conversion paths on client websites. The analyst will blend analytical rigor with creative execution, developing visually captivating ads and high-converting copy across search engines, display networks, and paid social platforms. Reporting to digital marketing leadership, the analyst will navigate complex paid media landscapes to consistently hit client KPIs, translate performance metrics into strategic growth, and refine campaign mechanics.

Requirements

Bachelor’s degree in Marketing, Advertising, Business, or a related field (or equivalent combination of education and experience).
2+ years in digital media planning, automotive marketing, account management, or client services.
Active certifications in Google Analytics and Google Ads (including Advanced Display and Video).
Hands-on proficiency in major ad-serving platforms (Google, Bing, Facebook, The Trade Desk) and third-party data providers like Oracle.
Proven capability to plan, implement, manage, measure, and report on programmatic digital media campaigns across diverse channels, with a willingness to continually adapt and learn new channels.
Strong capability to research industry statistics, analyze performance data, execute detailed record-keeping, and leverage Google Workspace and internal management systems to evaluate and design programs.
Exceptional written, verbal, and interpersonal skills with the ability to write creative marketing copy across multiple formats, draft professional correspondence, collaborate cross-functionally, and handle sensitive information discretely.
Self-starter with organizational agility, strong time management, and a proactive mindset to delegate tasks, navigate shifting priorities, and flag workflow issues early in a fast-paced environment.

Responsibilities

Build, launch, and optimize paid media campaigns across search, display, and social platforms, adjusting campaign pacing and budget allocation to maximize return on ad spend (ROAS).
Continuously monitor campaign performance, conduct competitive benchmarking, and analyze data to uncover insights, identify trends, and refine targeting strategies.
Act as the subject matter expert by leading client presentations, reporting on key metrics, proposing new growth opportunities, and aligning strategies with overall business goals.
Partner with creative and analytics teams to integrate digital marketing efforts, build compelling ad assets, and streamline campaign execution.
Stay ahead of paid search advancements, build relationships with major ad platform partners, and participate in internal knowledge sharing to introduce cutting-edge tactics.