Paid Search Marketing Manager (PPC)

PlanetArt • Pleasanton, CA

4d • $65,000 - $90,000 • Hybrid

About The Position

PlanetArt is looking for a Paid Search Marketing Manager to support the company’s Marketing Department. This role is crucial for optimizing and growing campaigns on Google Ads and Microsoft Ads, with the goal of increasing revenue and maximizing Return on Ad Spend. The ideal candidate will initiate and execute tests, analyze data to identify trends and insights, manage campaign expenses, and optimize landing pages and the sales funnel. Collaboration with the dedicated Google Account Manager and staying current with new Google Betas are key aspects of this position. The role also involves tracking, analyzing, and reporting on campaign results.

Requirements

• 2+ years of experience managing paid search marketing campaigns.
• Strong Google Ads and Microsoft Ads skills.
• Excellent understanding of marketing & customer acquisition.
• Strong analytical skills.
• Excellent communication & teamwork skills.
• Bachelor’s Degree.

Responsibilities

• Optimize and grow campaigns on Google Ads and Microsoft Ads - growing revenue and maximizing Return on Ad Spend.
• Initiate and execute tests. Collect and analyze data, identify trends and insights in order to achieve maximum ROI.
• Manage campaign expenses and stay on budget.
• Optimize landing pages and the sales funnel.
• Work closely with our dedicated Google Account Manager and try out all the new Google Betas – staying at the cutting edge of Search Engine Marketing.
• Track, analyze and report on results.

Benefits

• Health, Dental, and Vision Insurance
• Life Insurance
• 401(k) with matching
• Pet Insurance
• Mental Health Benefits
• Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
• Employee Product Discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level