Marketing Associate, Paid Search/SEM

Mochi Health•San Francisco, CA

8d•$100,000 - $150,000•Onsite

About The Position

Mochi Health is redefining how people engage with their health and wellness through thoughtful, data-driven marketing. Our Marketing team thrives on curiosity, experimentation, and using insights to drive meaningful outcomes. As an SEM Analyst, you'll own the day-to-day execution and optimization of our paid search programs across Google and Bing — from keyword strategy and bid management to creative testing and landing page development. This is a hands-on role with direct ownership of a significant and growing channel.

Requirements

Bachelor's degree in Marketing, Business, Analytics, or a related field
2-4 years of hands-on paid search experience in a direct-response or performance-focused environment
Proficiency with Google Ads and Microsoft Ads, including Performance Max and YouTube; Google Ads certification a plus
Experience with creative testing frameworks and landing page development/CRO; familiarity with tools like Framer a plus
Strong analytical skills with the ability to translate data into clear optimization actions
Advanced Excel skills; Looker Studio, SQL, and Google Tag Manager experience a plus
Experience in healthcare, telehealth, or D2C subscription businesses a plus
Detail-oriented, collaborative, and comfortable in a fast-paced, in-person environment in San Francisco

Nice To Haves

Google Ads certification a plus
familiarity with tools like Framer a plus
Looker Studio, SQL, and Google Tag Manager experience a plus
Experience in healthcare, telehealth, or D2C subscription businesses a plus

Responsibilities

Own day-to-day management and optimization of paid search campaigns, including keyword strategy, match types, bid management, and ad copy testing
Manage and optimize Performance Max campaigns, including asset group strategy, audience signals, and cross-inventory performance monitoring
Run YouTube campaigns end-to-end — audience and placement targeting, creative briefing, and performance iteration
Partner with creative teams to develop and test ad creative across formats, maintaining a structured testing framework to surface winning concepts
Build and test landing pages in collaboration with design and growth teams, owning the CRO testing roadmap
Monitor performance daily, identifying trends and opportunities to improve efficiency against CPA, ROAS, and volume targets
Build structured performance reports combining platform data with internal business metrics for marketing leadership
Conduct keyword research, search term analysis, and negative keyword management to maintain targeting precision
Support tagging, tracking setup, and QA to ensure data integrity across platforms