Paid Search Manager - Lead Generation
About The Position
The Paid Search Manager - Lead Generation role focuses on managing the day-to-day performance of paid search and paid social campaigns for a portfolio of B2B client accounts. The primary goal is to generate qualified leads that progress through the sales pipeline, emphasizing lead quality and conversion rather than just clicks or impressions. This is a hands-on execution role with a clear growth path towards greater strategic ownership, suitable for someone with a strong command of advertising platforms who is ready to take on more responsibility in account health, client communication, and performance outcomes. The role involves working closely with a Senior SEM Manager and an analytics team to understand the connection between lead quality, pipeline signals, and revenue.
Requirements
- 3 to 5 years of hands on paid search experience, ideally including B2B lead generation accounts
- Solid working knowledge of Google Ads and Microsoft Ads
- Ability to manage campaigns against KPIs tied to lead quality, cost per lead, and efficiency, not just volume
- Familiarity with longer B2B sales cycles and how paid media supports pipeline rather than immediate transactions
- Comfort working with CRM platforms such as HubSpot or Salesforce to track lead flow and campaign attribution
- Experience managing meaningful budgets with attention to pacing and performance
- Working understanding of AI, automation, and auction dynamics
- Comfort pulling insights from analytics tools and applying them to optimizations
- Clear written and verbal communication for client facing reporting
- Strong attention to detail and follow through
Nice To Haves
- Paid social experience a plus
- Agency or multi client experience preferred
Responsibilities
- Day to day management of Paid Search and Paid Social campaigns across an assigned portfolio of B2B lead generation clients
- Campaign build, structure, and ongoing optimization tied to defined KPIs, with lead quality and MQL to SQL conversion as core measures of success
- Keyword, intent, and query level management across branded, non branded, and local demand, with a focus on high intent B2B search behavior
- Budget pacing and bid management within approved allocations
- Regular monitoring of account health, flagging risks and opportunities to your Senior SEM Manager
- Implementation of platform automation and AI bidding strategies within established guardrails
- Coordination with client CRM and sales handoff processes to track leads from click through pipeline stage
- Clear, accurate client facing reporting that connects campaign activity to lead volume, lead quality, and pipeline contribution
- Partnership with Analytics to pull insights and apply them to active optimizations
- Coordination with CRO, landing page, and website teams on campaign supported experiences, including lead form and gated content performance
- Responsiveness to performance shifts, with escalation when trends require senior review
Benefits
- 5 percent performance based bonus opportunity
- 100 percent company paid healthcare premiums including medical, dental, vision, and life
- 401(k) with up to 5 percent company match
- 28 days combined PTO and holidays
- two additional remote work weeks annually
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
