Paid Search Jr. Analyst

Dotdash Meredith•Los Angeles, CA

2d•$70,304 - $72,000•Onsite

About The Position

People Inc. is looking for a Paid Search Jr. Analyst to support our paid search program in our Los Angeles office. This is a role ideal for someone who is analytical, detail-oriented, and eager to build a career in performance marketing. You’ll work closely with senior team members to launch, manage, optimize, and scale paid search campaigns for major advertisers, focusing on coupon and trademark bidding strategies that drive revenue and profit growth.

Requirements

Bachelor’s degree and/or equivalent experience.
1–2 years of experience in digital marketing, paid search, or a related field (internships count!)
Strong analytical mindset with comfort working in Excel/Google Sheets
High attention to detail and ability to manage multiple tasks simultaneously
Interest in performance marketing, online commerce, and/or affiliate/coupon space
Ability to learn quickly and thrive in a fast-paced environment
Strong communication skills and willingness to collaborate

Nice To Haves

Exposure to Google Ads, Microsoft Ads, or SA360
Experience working with large datasets or reporting tools
Knowledge of affiliate marketing or coupon/trademark paid search strategies

Responsibilities

Support campaign builds, QA, and ongoing optimizations across TM+ and coupon-focused accounts
Partner with internal teams (Partnerships) to improve campaign performance
Help maintain reporting dashboards and contribute to weekly/monthly performance summaries
Analyze performance metrics such as CTR, CPC, ROAS, and impression share
Ensure campaigns align with advertiser guidelines and compliance requirements