Paid Search Coordinator

Advantage Sales & Marketing dba Advantage Solutions•Boston, MA

2d•Onsite

About The Position

The role we are looking to fill is for a Coordinator of Paid Search. This is an entry-level position for someone who has a curious nature, a strong desire to learn and solve problems, and is passionate about the digital industry, media trends, and search behavior. The Coordinator will assist Specialists and Supervisors in helping to execute and manage paid search campaigns. In this position, you will conduct research and understand client business models, products/services, verticals, and competition.

Requirements

Bachelor’s degree preferred
Minimum 1-3 years of experience required
Proficiency in Google Docs and MS Office applications (Excel, Outlook, PowerPoint, Word, etc.).
strong written and verbal communication required.
Strong organizational skills, ability to multitask in a fast-paced environment, and close attention to detail.
Bachelor's Degree or equivalent experience
1-3 years of experience in Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution
Ability to work autonomously and demonstrate self-started qualities and to research PPC issues and formulate tangible solutions
Successfully fulfill the client’s strategy by creating clear deliverables and recommendations
Mastered understanding of reported metrics and what they mean
Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
Proven ability to manage multiple projects, drive hard to completion, and deliver effective results
A working understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution
Experience with Paid Search Platforms like Marin, DS3
Google Certification (Fundamentals), Analytics and Adwords Certification
Advanced computer skills, proven proficiency in Excel and PowerPoint
Good written communication and verbal communication skills
Strong written communication and verbal communication skills
Excellent written communication and verbal communication skills
Excellent customer service orientation
Good interpersonal skills
Strong prioritization skills
Analytical and research Skills
Ability to exercise sound judgment
Ability to make oral presentations
Ability to gather data, to compile information, and prepare reports
Ability to ensure a high level of service and quality is maintained
Well-organized, detail-oriented, and able to handle a fast-paced work environment
Track record of building and maintaining customer/client relationships
Flexible and adaptable, able to change and alter according to changes in projects or business environment
Ability to work independently and prioritize duties with minimal supervision, in order to meet deadlines
Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadlines
Basic computer skills including familiarity with Word, Excel, and Internet usage
Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers
Intermediate level knowledge of PC software applications and strong understanding of PC operating systems

Nice To Haves

previous search marketing or related digital field preferred
Prior experience managing campaigns within Google Ads or Bing Ads
Google AdWords certification
Certification a plus

Responsibilities

Assists Specialists and Supervisors to execute and manage paid search campaigns. This will involve, budget management, task management, ad copywriting, analyzing data, extracting findings from the data and billing.
Conducts research and understands client business models, products/services, verticals, and competition.
Proactively takes part in internal meetings, helps to solve problems, and stays up to date on industry updates.
Works closely with Specialists and Supervisors to maintain project plans.
Presents industry news and research in internal department meetings.
Shows eagerness and want to learn more about the paid search industry, platforms used and digital industry as a whole.
Works closely with vendors on discovering new beta tests, and learning about vendor offerings.
Curious about our client's business and industry vertical they are in. Proactively researches, reads thought leadership articles and conducts discovery into the business.
Brings a positive and enthusiastic can-do attitude into a collaborative team atmosphere where teamwork and drive to learn are keys to success.
Drive day-to-day tactical execution of the campaigns based on client expectations
Utilize paid search accounts to enhance SEM campaigns
Create advanced SEM/SEO strategies based on web site analytics and campaign data
Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns
Develop campaign strategy (with supervision) to guide initiatives that will accomplish client’s campaign goals
Create campaign reports and present to client on a regular basis
Review and analyze client’s sites for areas that need to improved, deleted, or revised
Review and analyze client’s paid search campaigns for improvements in key performance indicators such as cost per click
Prepare detailed strategy reports