Paid Media Supervisor

Northern

2d•$90,000 - $110,000•Hybrid

About The Position

About Northern Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth. Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work® Canada, including Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more. What We’re Looking For We're looking for a Paid Media Supervisor / Manager who's done this before and wants to do it better. You'll lead a team of Paid Media Specialists , own strategy and performance across accounts This is a player-coach role: close enough to the work to guide execution, but focused on making the team and the accounts better. You'll partner with clients as a strategic lead , elevate reporting and optimization standards, and help shape how we deliver results for some of the biggest brands we work with. This role reports to the Senior Director of Digital Advertising with clear pathways to senior leadership. Our Connected Workplace Program gives you the option to choose a remote, hybrid or in-office workspace - in Canada!

Requirements

3+ years of performance marketing leadership or people management
6+ years of digital advertising experience with hands-on campaign management
Deep expertise in Google Ads and Meta Ads
Proven ability to develop and execute full-funnel, cross-channel paid media strategies
Strong analytical skills with experience in attribution, tracking, Google Tag Manager, Meta Pixel, and Google Analytics
Confident communicator with experience presenting to clients and senior stakeholders
Demonstrated ability to mentor and coach junior team members
High attention to detail and ability to manage multiple complex accounts
Post-secondary education in a relevant field or equivalent experience

Nice To Haves

Google Ads or Google Analytics certifications
Experience with advanced data visualization or dashboarding tools (Looker Studio, Supermetrics)
Experience managing large-scale lead gen or ecommerce accounts
Background in retail, higher ed, financial services, or healthcare verticals
Familiarity with emerging ad platforms or AI-enabled advertising tools
Experience with creative testing frameworks, incrementality testing, or media mix modeling
Exposure to sprint-based workflows or agile environments

Responsibilities

Provide coaching , feedback , and development support to Paid Media team members .
Support onboarding and training for new team members.
Improve internal processes to strengthen efficiency , quality , and consistency .
Lead resourcing and capacity planning for the team.
Lead paid media strategy across Google , Meta , TikTok , Pinterest , Snap , LinkedIn , and programmatic platforms .
Own planning , execution , optimization , and results across your portfolio.
Oversee day-to-day pacing and performance , ensuring budgets and tactics stay on track.
Drive innovation by exploring emerging ad formats , channels , and AI-powered tools .
Build and refine reporting frameworks , data visualization , and insights for client and internal presentations.
Present results , recommendations , and growth opportunities directly to senior client stakeholders .
Join weekly client calls , lead QBRs , and serve as a strategic partner on key accounts .
Partner with Accounts to align paid media strategies with broader business and marketing objectives .
Work closely with Creative to develop and test data-driven , audience-focused ad concepts .