Paid Media Associate

Health Insurance Alliance LLC • Chicago, IL

2d • $70,000 - $75,000 • Hybrid

About The Position

Fuego Leads is a national leader in technology-driven health insurance acquisition and enrollment. Since launching in 2019, we have built a strong presence in the individual health coverage market and continue to expand in Medicare.

Our platform supports the full customer acquisition lifecycle, from lead generation and routing to agent enablement and call center operations. We operate in a highly regulated, performance-driven environment where speed, execution, and smart decision-making matter. The systems we build support high-volume lead flow, complex integrations, and real-time decision-making across marketing, data, and contact center teams.

As we continue to grow, we are investing in the people and infrastructure needed to scale efficiently, improve performance, and test new opportunities. This role is an important part of that effort.

As our Paid Media Associate, you will report directly to the Senior Marketing Manager and play a hands-on role in campaign execution, performance analysis, creative testing, and channel expansion. The primary focus of this role is paid social, especially Meta, with experience in other non-search channels like YouTube, TikTok, native, and display considered a strong plus.

This is a role for someone who is highly analytical and comfortable working in the data every day. You should be able to use tools like Excel to dig into performance, spot trends, identify inefficiencies, and uncover opportunities to improve results. Success in this role is not defined by lowering CPL alone, but by improving lead quality, conversion efficiency, and downstream business outcomes.

We are looking for someone who moves quickly, tests thoughtfully, collaborates well with creative and analytics partners, and enjoys using data to find wins that help the business grow.

Requirements

• You have 3–5 years of progressive hands-on performance marketing experience, with strong experience in Meta Ads Manager and at least one of: programmatic, YouTube, or TikTok
• Experience managing direct-response lead generation campaigns, ideally in a high-volume environment
• Strong analytical skills and experience using spreadsheets, reporting tools, and internal data to evaluate performance
• Experience with pixel implementation, Conversions API, UTMs, and platform-to-backend measurement workflows
• Strong creative judgment and ability to turn performance data into clear testing direction
• Comfortable working in regulated or compliance-sensitive environments
• Ability to prioritize quickly, work independently, and communicate clearly in a lean team

Nice To Haves

• Experience in lead generation, insurance, healthcare, or other regulated industries is a plus.
• Familiarity with CMS/compliance requirements for digital advertising is a plus.
• Exposure to programmatic platforms and audience data management (DSPs, DMPs) is a plus.
• Background working in a startup or high-growth environment where resources are lean and speed matters is a plus.

Responsibilities

• Own end-to-end management of paid digital channels, including Meta, YouTube, TikTok, Google Display, and native platforms such as Taboola and Outbrain
• Build, launch, and manage campaigns across full-funnel objectives — from awareness and consideration through conversion and retention
• Develop channel-specific strategies tailored to platform behavior, audience intent, and creative format best practices
• Stay current on platform updates, beta features, and emerging ad formats, and proactively bring new opportunities to the team
• Continuously monitor and analyze performance data, including CPC, CPL, ROAS, conversion rates, and incrementality, to identify opportunities and anomalies
• Own campaign optimization cycles — adjusting bids, budgets, audience targeting, creative rotations, and placements based on data-driven insights
• Build and maintain dashboards and reporting cadences that surface meaningful trends, not just vanity metrics
• Conduct A/B and multivariate tests across audiences, creatives, copy, and landing pages; document learnings and apply them systematically
• Manage daily pacing and budget allocation across channels to maximize return and hit monthly spend and efficiency targets
• Recommend shifts in channel mix based on performance signals, seasonality, and broader business priorities
• Partner with finance and leadership to forecast spend, model scenarios, and report on pacing vs. plan
• Identify and test new platforms, audiences, and media formats to diversify acquisition sources and reduce dependency on any single channel
• Partner with the creative team to brief, evaluate, and iterate on ad creative — providing performance feedback and clear direction on what to test next
• Collaborate with analytics and data engineering to ensure proper tracking, attribution, and measurement across all channels (including Conversions API and pixel health)
• Work with compliance to ensure all ad content and targeting meet regulatory requirements, particularly in highly regulated verticals
• Contribute to cross-channel strategy discussions and share insights that inform organic, email, and other growth initiatives

Benefits

• Competitive Compensation + Performance Incentives
• PTO accrues per calendar year, after 3 month Probationary Period
• Company Health, Dental, Vision Insurance after 3 month Probationary Period (Optional)
• 401 K + Matching Program after 3 month Probationary Period (Optional)
• Great Career development opportunities
• Bi-Annual Company Events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed