Paid Media Sr Specialist

Philip Morris International U.S.•Stamford, CT

2d•$96,800 - $121,000•Hybrid

About The Position

At Philip Morris International (PMI), we're transforming our business to deliver a smoke-free future. Based in our Stamford, CT headquarters, steps from Metro-North and easily accessible from NYC, the Senior Paid Media Specialist will help launch and scale a new category and brand in the U.S. Reporting to the US Senior Manager, Paid Media, this role will drive audience-led media strategy, agency management, campaign optimization, and performance measurement to build awareness, generate demand, and support business growth.

Requirements

Bachelor's degree in Business, Marketing, Communications, or related field.
5+ years of paid media experience, including agency experience.
Strong expertise in digital media strategy, planning, buying, and optimization.
Experience with programmatic media, DSPs, targeting, measurement, and analytics platforms.
Strong analytical, communication, and stakeholder management skills.
Experience with reporting tools such as Datorama; Google Analytics preferred.
Highly organized with the ability to manage multiple priorities.
Digital-first experience required; print and out-of-home experience a plus.
Experience in restricted categories, DTC businesses, or technology brands preferred.
Authorized to work in the U.S. without sponsorship.

Nice To Haves

Print and out-of-home experience a plus.
Experience in restricted categories, DTC businesses, or technology brands preferred.

Responsibilities

Lead planning, activation, optimization, and management of paid media campaigns across digital and offline channels.
Manage the media agency of record and ensure successful execution against objectives, budgets, and timelines.
Develop full-funnel media strategies aligned to brand and commercial goals.
Build audience and geographic targeting plans with internal and agency partners.
Monitor campaign performance and provide data-driven recommendations.
Establish measurement frameworks tied to business results, including sales and ROAS.
Create reports, dashboards, and presentations for stakeholders.
Design and evaluate testing across audiences, creative, placements, landing pages, and channels.
Partner with marketing, analytics, and creative teams to improve performance and scale successful campaigns.
Stay current on industry trends, media technologies, privacy developments, and emerging platforms.
Serve as a paid media subject matter expert across the organization.