Paid Media Specialist

Reload Media

3d•Hybrid

About The Position

Reload Media is seeking a sharp, ambitious Paid Media Specialist to join their team in Collingwood, Victoria. This hybrid role offers a salary of $75k - $85k + Super and industry-leading perks. The specialist will work across the full paid media mix, including Search, Social, Programmatic, and more, driving real results for a portfolio of exciting brands. As a Google Premier Partner agency, Reload Media invests in employee growth and provides AI tools to enhance performance. This is a hands-on, client-facing position where the individual will own high-performing campaigns end-to-end, from strategy and execution to reporting and optimization. The role involves working closely with clients, with a clear development pathway and a proven track record of promoting individuals into senior roles.

Requirements

Minimum 2-3 years of paid media experience, ideally with exposure to multiple channels (Search, Social, Display, and/or Programmatic).
Feed management experience.
Demonstrated track record of running data-driven campaigns that deliver real results for clients.
A natural people person who loves building genuine client relationships and thrives in a client-facing environment.
Confident presenting and communicating skills.
A proactive, 'take charge' approach to manage multiple projects and stay on top of work in a fast-paced environment.
Actively embracing AI tools as part of everyday practice.
Strong written and verbal communication skills with great attention to detail.

Nice To Haves

Agency experience is valued but not essential.
Familiarity with GA4, eCommerce platforms (e.g. Shopify), CMS tools or data visualization will be a bonus.

Responsibilities

Nurture client relationships by serving as a trusted advisor, leading meetings, pitches, and QBRs, translating data into actionable narratives, and proactively bringing strategic recommendations.
Support new business pitches by contributing expertise to sales pitches and growth opportunities.
Develop and execute bespoke multi-channel paid media strategies across Search, Social, Display, Video, and more, aligned with client business objectives.
Build, manage, and continuously optimize campaigns across Google Ads, Meta, YouTube, LinkedIn, TikTok, and Programmatic to meet performance targets and manage client budgets (up to ~$500k per month).
Manage feeds as a significant part of the role.
Design and run structured test-and-learn frameworks to identify performance improvements and scale campaigns.
Leverage first-party data and tools (Shopify, Klaviyo, GA4, IbisWorld, GWI) to refine strategy and inform client recommendations.
Stay updated on paid media trends and proactively introduce new ideas and channel innovations to clients.
Utilize AI tools to enhance the quality and efficiency of strategic output, driving both efficiency and enhanced thinking.

Benefits

Hybrid work setup
Up to $1,000 personal professional development budget each year
Phone and call plan provided for work and personal use
2 additional days off per year for Rest & Relaxation
Your birthday off each year
Menstrual & menopausal leave
3 months paid parental leave (on top of the standard Government program!)
Brand-new custom designed Six Star Green Star Accredited building
Free counselling for work/personal matters for you & members of your household
Socially-conscious policies (volunteer leave, blood donation leave, fertility treatment leave, gender transition leave)
Active Reconciliation Action Plan, Diversity & Inclusion and ESG committees
50% discount on all Hardie Grant published book titles