Paid Media Specialist

MGM Resorts International • Las Vegas, NV

1d • Onsite

About The Position

The Paid Media Specialist is a key part of bringing our advertising campaigns to life. They will work to build the campaigns within our media platforms or work with our agency partners to ensure all pieces of the campaign are delivered for build. This position will work across paid search, programmatic advertising, paid social and traditional media across a wide variety of MGM Resorts brands in the United States.

Requirements

• 2+ Years of prior relevant experience in marketing with an emphasis on integrated or digital media
• Highschool Diploma or GED Required
• Experience in planning, executing digital campaigns, with an understanding of programmatic
• Experience working with and managing agency resources
• Experience in delivering integrated media campaign strategies and subsequent reporting

Nice To Haves

• Google AdWords and Facebook Blueprint Certifications

Responsibilities

• Execute and optimize integrated media strategies across various properties and brands
• Responsible for key project management tasks, such as media grid updates, audience planning, tag building and timeline tracking
• Collaborate with their peers to understand how all paid media is working together to further our company goals
• Maintains a profound understanding of the trends within media as well as the brands and verticals of MGM Resorts that they are responsible for
• Partners and collaborates with the media AOR and social media team to track and effectively manage the property vertical, corporate and partner media budgets to ensure accuracy; manage the accounting approval workflow and hierarchy to ensure that the media agency of record and MGM Resorts International direct media partners are paid within their contract terms

Benefits

• Prioritize your wellness, access programs crafted to nurture your mental and physical health.
• Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond!
• Park with ease—whether you're on or off shift, it's free!
• From healthcare to financial support and generous time-off options, we’ve got you covered.
• Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED