Paid Media Specialist

Clear Touch Interactive • Greenville, SC

3d • Onsite

About The Position

Clear Touch Interactive, Inc., founded in 2012, is a leading U.S. global manufacturer of interactive touch panels, digital signage displays, and related accessories for education, government, and business. Clear Digital is their sister brand specializing in digital signage, and NEXT is their innovative line of interactive technology. Headquartered in Greenville, SC, the company values human connection and impactful tech experiences, with a diverse team passionate about interacting differently. Clear Touch has been recognized as one of South Carolina's fastest-growing companies and featured by Entrepreneur Magazine. This role is an in-office position reporting directly to the Marketing Manager and requires a combination of hands-on media management, copywriting, creative collaboration, and campaign optimization.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, OR 2+ years of dedicated professional experience managing paid media campaigns.
• 1–3 years of hands-on experience actively setting up, managing, and optimizing paid ad accounts across Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
• Demonstrated understanding of platform-specific audience targeting, keyword bidding strategies, and ad format best practices across Meta, Google, and LinkedIn.
• Strong proficiency in analytics platforms (e.g., Google Analytics 4) to track multi-channel funnels and conversions.
• Excellent written communication skills with strong copywriting capabilities suited for B2B and technology audiences.
• Strong project management, time management, and organizational abilities.

Nice To Haves

• Certifications in Google Ads (Search/Display/Video), Meta Certified Digital Marketing Associate/Media Buying, or LinkedIn Marketing Solutions.
• Experience in B2B marketing, technology solutions, interactive hardware, or e-commerce platforms (such as Shopify).
• Familiarity with graphic design/editing tools (e.g., Canva, Adobe Creative Cloud) or working closely with creative teams to optimize ad creative.

Responsibilities

• Build, launch, optimize, and scale paid advertising campaigns across Meta, Google Ads (Search, Display, Video), and LinkedIn Ads for Clear Touch, Clear Digital, and NEXT brand portfolios.
• Write compelling ad copy tailored to diverse B2B and B2E (Business-to-Education/Government) target audiences.
• Collaborate with designers to develop high-converting visual and video assets.
• Actively monitor, allocate, and optimize monthly ad spending across platforms and brand lines to ensure maximum ROI and cost efficiency.
• Define, refine, and build hyper-targeted custom and lookalike audiences across LinkedIn, Meta, and Google to capture high-intent leads.
• Analyze key performance metrics (CTR, CPC, CPA, ROAS, conversion rates) and present actionable performance reports to marketing leadership.
• Partner closely with content creators, SEO specialists, and web designers to ensure landing page consistency, cohesive brand messaging, and end-to-end conversion path optimization.
• Design and execute ongoing A/B and multivariate tests for creative assets, ad copy, bidding strategies, and landing pages to continuously improve channel efficiency.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level