Paid Media Senior Manager

Samsung Electronics•New York, NY

About The Position

About Samsung Ads Samsung Ads is an advanced advertising platform where advertisers find and connect with audiences across over 100M Samsung Households around the world. Samsung Ads delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory. Using our data, insights, and scale, we help advertisers reach consumers across CTV, our native apps, mobile, retail display and more. With Samsung Ads, advertisers can buy the way they want, reach who they need, and prove business results. Our purpose is to deliver unparalleled results for our customers. Samsung Ads is uniquely positioned to perform in the evolving advertising landscape. We deliver on Samsung Electronics’ 50+ year commitment to excellence through smart, easy, effective advertising solutions to make advanced advertising work. We are proud to have built a world-class organization, grounded in an entrepreneurial and collaborative spirit. Working at Samsung Ads offers one of the best environments in the industry to learn just how fast you can grow, how much you can achieve, and how good you can be. We thrive on problem-solving, breaking new ground, and enjoying every part of the journey. Role and Responsibilities The Senior Manager, Paid Media will be responsible for co-developing and executing data-driven paid media strategies to grow Samsung Ads' B2B customer base and revenue across paid channels. They will make an impactful contribution to our growing growth marketing division within the Samsung Ads Marketing organization, helping to build a program responsible for driving incremental business opportunities, generating high-quality leads, accelerating pipeline, and contributing to revenue growth. Reporting into the Director of Demand Generation, the Paid Media Senior Manager will co-own performance marketing strategy and execution across paid search, paid social, programmatic display, and content syndication. The right candidate will drive engagement and lead generation across these channels through a cross-channel approach that attracts, educates, and nurtures current and potential customers across different phases of the buyer journey. They will conduct in-depth analysis to understand the drivers of performance and identify and implement enhancements to optimize strategy and execution. This person will help drive the experimentation agenda, run quantitative analyses, and execute on growth levers identified through testing. The candidate should thrive in a fast-paced and dynamic environment, working cross-functionally with Sales, Marketing Ops, Brand, and agency partners to drive results. They should have an entrepreneurial mind-set, taking ownership in creating opportunities, aligning to organizational objectives, and being nimble in identifying and acting on new ways to drive pipeline.

Requirements

7-10 years of hands-on paid media experience with at least 4+ years in B2B demand generation
Demonstrated experience co-owning or contributing to paid media strategy with a track record of results against MQL and CPL goals
Deep expertise in LinkedIn Campaign Manager; strong command of its full ad product suite and a clear POV on what drives B2B performance
Solid proficiency in Google Ads and Microsoft Advertising, including search campaign management, smart bidding, and audience targeting
Hands-on experience with programmatic display platforms (e.g., DV360, The Trade Desk, or equivalent DSPs)
Experience managing content syndication programs with a focus on lead volume, quality, and ROI
Comfort with shared budget ownership and able to track pacing, model scenarios, and make spend recommendations with confidence
Working knowledge of Salesforce and marketing automation platforms (Marketo, HubSpot, or similar) including lead lifecycle and attribution
Skilled in creating insightful measurement reports and dashboards that demonstrate the impact of paid media on pipeline and revenue
Passion for staying up to date with the latest marketing technologies and trends, including AI-assisted tools, and applying them to drive growth
Self-starter with an entrepreneurial mind-set; thrives in lean, fast-moving environments and brings proactive thinking to both strategy and execution
Strong communicator who can engage credibly with senior stakeholders, Sales partners, and cross-functional teams

Responsibilities

Co-develop paid media strategy, bringing channel expertise and performance data to inform how and where we invest across paid search, paid social, programmatic display, and content syndication
Own end-to-end campaign execution across all paid channels, driving MQL volume and hitting Cost Per Lead targets
Co-manage the paid media budget, track pacing, flagging reallocation opportunities, and making data-backed recommendations on spend distribution across channels
Develop audience segmentation and targeting strategies to reach advertising decision-makers
Lead structured A/B testing across creative, copy, audiences, and formats; translate results into channel strategy recommendations and budget decisions
Manage content syndication vendor relationships end-to-end by vetting partners, ensuring lead quality, and tracking conversion through to pipeline
Partner with Marketing Ops and other teams to maintain clean campaign tracking, UTM hygiene, Salesforce integration, and accurate attribution
Collaborate with the Brand/Creative team on ad creative development and ensure messaging alignment across channels
Work closely with Sales to align on target account lists, ICP criteria, and lead quality feedback loops
Manage external agency relationships where applicable, serving as day-to-day lead on deliverables and performance
Build and maintain performance dashboards and contribute to weekly and monthly demand gen reporting, surfacing insights that shape broader program strategy