Paid Media Performance Manager

Super Star Car Wash•Phoenix, AZ

19h•Onsite

About The Position

Super Star Car Wash is bringing paid media in-house and building a performance engine grounded in data, testing, and platform craft. We're looking for a Paid Media Manager who lives inside Google, Meta, and TikTok. Someone who treats campaign structure as a discipline and ships changes faster than an agency would. Strategy and the testing roadmap are set in partnership with the Director of Digital & Lifecycle. Your job is to translate that direction into excellent execution: building, optimizing, and reading the results sharply enough to know what to do next. You'll be the closest person to platform performance and the team's voice on what the data is actually saying. This is a hands-on, IC role for someone who wants ownership of the channels, not just oversight of an agency.

Requirements

5+ years of hands-on paid media experience: running campaigns yourself, not directing an agency to run them.
Deep platform fluency: Google Ads (Search required, PMax and YouTube strongly preferred) and Meta required. TikTok strongly preferred.
Numbers fluency: Comfortable in GA4, platform UIs, and spreadsheets. You know the difference between platform-reported ROAS and incremental ROAS, and you read attribution skeptically. You can defend a recommendation with data, and tell us when the data is lying.
Track record managing annual paid media budgets in the seven figures or higher.
You've run structured tests and can explain not just what won, but why and what you'd test next.
Self-starter operating style: You bring problems with proposed solutions. You don't wait to be told the next priority.
Working knowledge of pixels, UTMs, conversion events, and tag management.

Nice To Haves

Agency background is a plus, especially if you've moved (or want to move) to in-house ownership.
B2C or multi-location retail experience: Local/franchise media exposure is a strong plus.
CDP exposure: a plus, not required.

Responsibilities

Hands-on campaign management across Google Ads (Search, Performance Max, YouTube), Meta (Facebook/Instagram), and TikTok. You build, QA, launch, and optimize directly in-platform.
Campaign structure, naming conventions, audience architecture, bidding strategies, pacing, and budget discipline. You treat this as craft, not chore.
Daily monitoring of impression share, CPA, ROAS, CAC, CTR, CVR, and LTV contribution. You catch problems before they show up in a weekly report.
Geo-targeting, store-level optimization, and partnering with Field Marketing on local acquisition.
Running structured A/B tests against the testing roadmap across audiences, creative, offers, landing pages, and bid strategies. You'll also bring platform-native test ideas to the table.
Pixels, UTMs, conversion events, and attribution alignment. You don't need to be an engineer, but you'll spot when tracking is broken and partner with Analytics to fix it.
Brief Brand and Creative with performance data, critique creative through a results lens, and help shape what gets tested next.
Bring a point of view to weekly reviews on what's working, what isn't, and where to shift spend. Status updates are not the deliverable; recommendations are.