Paid Media Operations Manager

Expedia•Chicago, IL

2d•Onsite

About The Position

The Paid Media Operations Manager role sits within Supply Marketing and supports partner growth through efficient, insight-led paid media. This role focuses on measurement operations and technical enablement, helping ensure data flows, reporting structures, and tracking foundations support better decisions across paid media.

Requirements

3-5 years of experience in paid media operations, advertising operations, performance marketing infrastructure, campaign trafficking, or a closely related digital marketing discipline
Bachelor’s degree in marketing, business, analytics, data, communications, or related technical field; or Equivalent related professional experience
Strong working knowledge of landing page tagging, tracking pixels, URL structure, taxonomy management, event setup, and campaign measurement across paid social, display, programmatic, or search channels
Experience with measurement governance, quality assurance, dashboards, business intelligence tools, and reporting workflows, including Tableau, Looker, Power BI, or similar platforms
Familiarity with data flows, platform integrations, tag management systems, conversion application programming interfaces, server-side tracking, or cross-platform attribution, and ability to use tools such as Structured Query Language, Python, or Querybook to validate or troubleshoot performance data
Communicate clearly, document workflows and launch requirements, pay close attention to data quality, and collaborate effectively with channel managers, strategists, analysts, creative partners, digital operations partners, and external agencies

Responsibilities

Own landing page tagging, tracking pixels, campaign parameters, event tracking, and measurement readiness across paid media campaigns
Establish tracking governance across platforms and landing experiences, including taxonomy standards, quality assurance processes, documentation, and pre-launch checks
Support and troubleshoot application programming interface connections and data flows between media platforms, analytics tools, reporting environments, and internal systems
Partner with Analytics to define reporting requirements, validate data quality, improve dashboards, and make performance reporting more useful for campaign analysis and decision-making
Work with media strategists, channel activation owners, digital operations, and agency partners to resolve measurement issues, improve workflows, and reduce operational friction
Provide bounded backup support for campaign trafficking or low-risk execution tasks during peak periods while maintaining primary accountability for measurement operations and enablement