Paid Media Manager

Propellic

6d•Remote

About The Position

Propellic is the AI-first digital marketing agency for travel and tourism brands. We pair cutting-edge performance marketing with a culture of curiosity, experimentation, and radical candor, so every teammate can do the best work of their career while shaping the future of travel. As a Paid Media Manager, you'll execute and optimize paid media campaigns across search, social, programmatic, and emerging channels for our travel clients. You'll build campaigns, run tests, and make AI-powered tools part of your default workflow. Account Managers own the client relationship day-to-day; you'll join calls as the subject matter expert when clients need deeper technical detail. This role suits someone curious about where paid media is headed, who wants to build expertise using the tools shaping it today.

Requirements

2-5 years of paid media experience (agency or in-house), running campaigns across at least two channels.
Working knowledge of Google Ads and Meta, plus at least one of LinkedIn, TikTok, programmatic, or other emerging channels.
Hands-on experience with AI tools in media buying, creative testing, reporting, or forecasting, and curiosity to try more.
No attachment to “the way we've always done it.” You'd rather test the new tool than defend the old process.
Able to turn performance data into a clear takeaway for a non-technical audience.
Eligibility to work in the US, Canada, or ability to contract internationally.
Reliable high-speed internet and comfort with virtual collaboration tools.
Availability for core work hours around 9a-5p U.S. Central Time.

Nice To Haves

Travel or hospitality experience is a plus, not a requirement.

Responsibilities

Execute multi-channel paid media campaigns (search, social, programmatic, video/CTV) from setup through optimization.
Build and maintain accurate tracking, testing, and reporting across all managed accounts.
Use AI-driven tools (e.g., AI Max, predictive bidding, dynamic creative optimization) where they earn their place, and know when to step in and override them.
Test new platforms, tools, and ad formats, and document what works so the team can scale it.
Partner with Account Managers on strategy and performance narratives they bring to clients.
Join client calls as a subject matter expert when Account Managers need deeper technical support.
Flag creative and media opportunities to Account Managers based on performance data.
Keep documentation and SOPs current as tools and workflows change.