Paid Media Manager

Sans•Culver City, CA

1d•$100,000 - $120,000•Hybrid

About The Position

The Growth team plays a critical role in driving customer acquisition, revenue, and scalable growth across channels. This team is accountable for developing and optimizing performance marketing strategies, creative, and experiments to efficiently reach new customers and expand our impact as we grow. The Paid Media Manager will own the day-to-day management of millions in monthly ad spend across Meta, Pinterest, and AppLovin — with the opportunity to expand into additional platforms as we scale. They will be responsible for the planning, execution, and optimization of our paid social campaigns, ensuring every dollar is deployed efficiently against our growth and efficiency targets. This role will report to the Sr. Director of Growth, and will partner with them on forecasting, budget allocation, and high-leverage optimization decisions. This person will also be in close communication with the Creative Strategy team to translate performance signals into actionable creative insights and ideation. The ideal candidate is highly analytical, deeply fluent in paid social platforms, and excited to operate at the intersection of media buying, creative testing, and growth strategy. They bring a scrappy, proactive mindset and thrive in a fast-moving, high-spend environment where small decisions compound into meaningful business outcomes.

Requirements

Bachelor's Degree and/or equivalent work experience in marketing, business, economics, or a related field
5+ years of hands-on paid social buying experience, ideally at a high-growth DTC brand or performance-focused agency
Proven track record managing $1M+ in monthly paid social spend with direct accountability for CAC, ROAS, and revenue targets
Deep expertise in Meta Ads Manager is required
Hands-on experience with Pinterest and AppLovin is strongly preferred
Demonstrated experience designing and executing structured creative and audience testing frameworks
Experience with attribution platforms (e.g., Northbeam, Triple Whale, Rockerbox)
Highly analytical and data-driven – able to move fluidly between campaign-level details and business-level implications
Strong creative instincts – able to interpret performance data and translate it into clear, actionable creative direction
Scrappy and proactive – takes ownership of outcomes, identifies problems early, and drives solutions independently
Strong communication and collaboration skills – able to work effectively with creative, growth, and external partners
Organized and detail-oriented – able to manage high spend, multiple platforms, and competing priorities without dropping the ball
Operates with urgency and judgment – knows when to move fast and when to slow down on high-stakes decisions
Curiosity and eagerness to learn – excited to push the boundaries of paid social performance in a fast-paced environment

Nice To Haves

MMM/incrementality experience is a plus
Startup, DTC, or consumer hardware experience or strong interest is a plus

Responsibilities

Own day-to-day management of millions in monthly paid social spend across Meta, Pinterest, and AppLovin, with potential expansion to additional platforms (TikTok, Snapchat, Reddit, etc.)
Plan, launch, and optimize campaigns to hit aggressive efficiency and volume targets across prospecting and retargeting
Develop and execute structured testing roadmaps across audiences, placements, bidding strategies, and account structures
Partner closely with the Creative Strategy team to translate performance data into creative insights, hooks, angles, and net-new concepts for testing
Collaborate with the Sr. Director of Growth on forecasting, budget pacing, scenario planning, and channel-level optimization decisions
Build and maintain reporting dashboards to monitor performance, surface trends, and communicate results to cross-functional stakeholders
Conduct deep-dive analyses on creative, audience, and funnel performance to identify what's working, what's not, and where to invest next
Manage daily pacing, bid adjustments, and budget reallocations to hit blended CAC, ROAS, and contribution margin goals
Highlight new creative needs based on platform-specific performance gaps and opportunities
Stay ahead of platform updates, beta features, and industry best practices, and translate them into actionable testing opportunities
Own measurement integrity across platforms — including pixel/CAPI health, attribution settings, and incrementality testing
Support broader growth initiatives including landing page testing, offer strategy, and full-funnel optimization in partnership with the Sr. Director of Growth