Paid Media Manager

Burton•Burlington, VT

32d•$75,000 - $85,000•Hybrid

About The Position

The Paid Media Manager is an integral part of Burton's Digital Marketing team, responsible for driving awareness, consideration, and conversion for the DTC business. This role focuses on the execution and optimization of full-funnel paid media campaigns across Paid Social, Display, and Paid Search, and also supports the Affiliate program. The ideal candidate possesses strong, hands-on experience in brand-building and data-driven performance marketing, developing and executing strategies to enhance customer lifetime value (LTV), acquire new customers, and foster meaningful customer connections. This position is ideally based at the Burlington, Vermont HQ, but strong remote candidates will be considered.

Requirements

3–5+ years of hands-on experience in digital media planning and execution of paid media.
Proven track record of managing campaigns that drive measurable performance (e.g., reach, engagement, traffic, ROAS).
Experience in working with or collaborating with external agencies and media partners.
Strong understanding of digital KPIs, customer journeys, and campaign attribution models.
A proactive and collaborative team player with strong communication skills and attention to detail.
A passion for bringing compelling, engaging stories to life through digital marketing.
Proficiency in digital marketing platforms (Google Ads, Meta Ads Manager, TikTok Ads Manager, etc.).
Proficiency in using analytics and reporting tools (e.g., GA4, Looker Studio).
Ability to collaborate cross-functionally with creative, analytics, performance marketing, and paid media teams.
Excellent project management skills, with the ability to execute and optimize multiple campaigns simultaneously and without error.
Advanced communication skills that allow you to convey information clearly and effectively, both verbally and in writing.
Ability to proofread effectively to ensure ad copy are error free is critical.
Adjusts to changing priorities, new challenges, and evolving work environments.
High level of attention to detail ensuring accuracy and thoroughness in work to maintain high-quality standards.
Customer obsession and focus, understanding and optimization with the customer at the heart of all decisions.
Proactive and can complete tasks without constant supervision.

Nice To Haves

Influencer marketing is a strong plus.

Responsibilities

Develop and execute targeted campaigns across paid social, display, paid search, Shopping, PMAX, CTV, and affiliate channels to drive awareness, consideration, and conversion.
Manage media agencies and affiliate partners to maximize campaign efficiency, audience reach, and ROAS.
Implement segmentation and personalization strategies to optimize performance.
Analyze customer data to identify opportunities for targeting and campaign performance improvements.
Partner with creative teams to develop compelling messaging and design.
Continuously test and optimize ad creative, ad types, copy, and targeting segments.
Work closely with analytics to measure customer churn, repeat purchase rates, and LTV.
Identify and implement strategies to increase customer acquisition through paid digital channels.
Monitor and report on campaign performance using internal and external analytics tools and provide actionable insights for improvement.
Collaborate closely with the Marketing teams to ensure paid content and influencer activations align with Burton’s tone, values, and seasonal priorities.
Work with the global team to localize assets and strategies, while advocating for the needs of the North American market.
Support budget management, invoicing, and monthly performance reporting to ensure fiscal and operational discipline.
Track and analyze campaign performance, using data to make recommendations for continuous improvement.
Report on key KPIs, including, but limited to, ROAS, CPC, CPM, Impression Share, Conversion Rates, and Revenue.
Leverage A/B testing and data insights to refine strategies and improve effectiveness.