Paid Media Manager

Behindthechair.com Inc•Lombard, IL

7d•$60,000 - $75,000•Remote

About The Position

Behindthechair.com is seeking a strategic, analytical, and creative Paid Media Manager to lead paid advertising across company initiatives, live events, and client partnerships. You’ll develop, execute, and optimize paid media strategies that drive measurable results — ticket sales, registrations, leads, website traffic, awareness, and conversions. Successful paid media is not one-size-fits-all. The ideal candidate can identify distinct audience segments, shift between different brand identities and voices, and build campaigns around each client’s goals. You may promote a BTC event one day and develop a client-specific product, education, or awareness campaign the next. Experience marketing to salon professionals is a bonus, but not required.

Requirements

Three or more years of hands-on paid media experience in an agency, multi-brand, media, event, or similarly fast-paced environment.
Demonstrated, hands-on experience managing and optimizing campaigns in Meta Ads Manager (Facebook & Instagram) AND Google Ads — this is required.
Experience creating campaigns for multiple audiences, brands, or clients simultaneously.
Proven ability to develop conversion-focused campaigns, not just awareness or engagement.
Experience supporting ticket sales, event registrations, e-commerce, lead generation, or other direct-response objectives.
Strong grasp of audience segmentation, retargeting, lookalike audiences, and customer-funnel strategy.
Ability to manage and optimize budgets and interpret data into clear recommendations.
Strong written and verbal communication, exceptional attention to detail, and organizational skills.
Comfortable working independently while collaborating closely with cross-functional teams.
Able to quickly learn and accurately represent different brands, products, and voices.

Nice To Haves

Comfortable contributing to creative development — selecting imagery or video, writing or refining ad copy, and developing effective calls to action.
Experience promoting live events, conferences, ticketed experiences, or educational programs.
Agency experience or managing paid media for a diverse portfolio of clients.
Experience marketing to professional or trade audiences; familiarity with the professional beauty, salon, or hairstylist community.
Experience with HubSpot, Shopify, Google Analytics, Looker Studio, or similar reporting and CRM platforms.
Experience reviewing landing-page performance and identifying conversion opportunities.
Familiarity with TikTok Ads or Pinterest Ads.

Responsibilities

Develop and execute paid media strategies across Meta (Facebook & Instagram Ads), Google Ads, YouTube, and other relevant platforms.
Manage campaigns supporting BTC initiatives, live-event ticket sales, educational programs, lead generation, and client marketing objectives.
Manage the full campaign lifecycle: planning, setup, launch, monitoring, optimization, and reporting.
Determine the appropriate campaign structure, platform mix, targeting strategy, and budget allocation for each initiative.
Partner with the Editorial team on copy and captions, ensuring written content reflects BTC's brand voice and editorial standards before it publishes.
Build audience segments using demographics, interests, behaviors, customer data, and campaign objectives.
Create and manage custom audiences, lookalike audiences, retargeting groups, and prospecting strategies.
Tailor messaging based on where audiences sit in the customer journey, and refine targeting using campaign data.
Drive ticket sales, registrations, and attendance for BTC events and educational experiences.
Adapt campaigns across the promotional cycle — from awareness and early-bird sales to urgency and last-chance messaging.
Monitor ticket-sales pacing and adjust budgets, audiences, and messaging based on performance.
Manage paid campaigns for professional beauty brands with distinct audiences, voices, visual identities, and objectives.
Learn each client’s positioning, products, and target customer, adapting strategy rather than applying one approach across accounts.
Maintain clear separation between client audiences, assets, budgets, reporting, and objectives.
Collaborate with account management and sales teams, and clearly communicate recommendations and results to internal stakeholders.
Translate performance goals and audience insights into clear creative direction for the Graphic Designer and Social team.
Provide direction on copy, calls to action, formats, hooks, and creative variations, ensuring creative fits the audience, platform, and brand voice.
Develop testing plans and identify when creative fatigue requires new assets or a strategic shift.
Monitor metrics including reach, impressions, CTR, CPC, CPL, CPA, ROAS, and conversion rate.
Build clear, accurate, actionable reports that look beyond surface metrics to explain performance.
Track budgets, keep campaigns within approved spend, and proactively flag pacing and tracking issues.
Coordinate implementation of pixels, conversion events, and UTMs across internal teams and partners.
Stay current on platform updates, privacy changes, and targeting limitations, and evaluate new formats and tools.
Educate internal teams on meaningful changes to paid media capabilities and metrics.