Paid Media Manager

Incubeta

7d

About The Position

Responsible for leading the Paid Media area with a strategic focus and high standards from both a technical and operational perspective. Designs and implements high-impact paid strategies and campaigns for major clients. Accountable for maximizing advertising ROI, developing specialized talent, fostering continuous innovation, and ensuring operational excellence across all campaigns.

Requirements

• Bachelor's degree in Advertising, Communications, Marketing, or a related field.
• 4+ years in roles related to branding and/or performance strategy and digital media buying.
• Experience across platforms such as: Google Ads, Microsoft/Bing Ads, DV360, Campaign Manager 360, Search Ads 360, Meta (Facebook & Instagram), LinkedIn.
• Experience with reporting tools such as Looker Studio.
• Experience with digital measurement tools, including Google Analytics 4 (GA4), pixel implementation, and tagging.
• Strong ability to design branding and/or performance strategies.
• Intermediate to advanced English, with the ability to read technical documentation and communicate with global clients.
• Self-management & time management: Prioritize tasks, meet deadlines, and stay focused.
• Critical thinking: Question assumptions, identify root causes, and propose improvements.
• Analytical ability: Read data and dashboards and draw useful operational conclusions.
• Quality orientation: Deliver right the first time.
• Proactive collaboration: Know when to ask for support and how to work across roles.
• Continuous learning: Stay current on tools, processes, technologies, and methodologies.
• Adaptability to change: Shift tools, teams, or priorities with agility.
• Documentation, discipline, and operational order: Log time, processes, learnings, and deliverables in ways that help others and follow company rules.
• Effective communication (written and verbal): Clearly communicate progress, issues, and results.
• Ownership mindset: Feel responsible for the end result, not just one's own tasks.

Nice To Haves

• Master's in Digital Marketing, Analytics, or Commercial Management.
• Preferred experience in consulting, agency, or client-service environments.
• Preferred Certifications: Google Ads Certifications (Search, Display, Video, Shopping), Meta Blueprint, Google Analytics 4 Certification, Google Marketing Platform Certifications (DV360, CM360, SA360).

Responsibilities

• Design and implement the area's strategic vision, including new services, processes, talent development, and profitability.
• Lead and develop the Paid Media team, ensuring technical training and soft-skills growth, aligned with business objectives.
• Create and implement standardized and innovative processes, generating knowledge assets, efficient workflows, and scalable solutions.
• Ensure ongoing training for the team and self, including certifications, internal/external training, and self-learning on platforms, trends, and tools.
• Prepare strategic and technical proposals for new business and existing clients, ensuring feasibility, profitability, and alignment with commercial objectives.
• Collaborate with internal teams and client stakeholders to deliver user-centric, integrated campaigns.
• Oversee proper execution of multichannel campaigns (Google Ads, Meta, DV360, Amazon, TikTok, etc.), maximizing performance and branding results within the assigned budget.
• Ensure technical quality, operational efficiency, and goal achievement for each campaign, including setup, monitoring, optimization, budget control, and ROI.
• Analyze campaign and audience data to generate insights and continuous, documented, and actionable optimization proposals for the client and team.
• Record and document processes, learnings, activities, and results to ensure traceability, operational order, and area efficiency.

Benefits

• AI-powered, end-to-end marketing agency
• Operates across 18 countries
• Proprietary Seamless approach
• Values an entrepreneurial mindset, ownership, collaboration and continuous improvement
• People are at the heart of success
• Encourages challenging conventional thinking and bringing new ideas
• Global, collaborative and entrepreneurial environment
• Opportunity to have a direct impact on how media is delivered across the Americas
• Opportunity to shape the standards, processes and operating model behind a growing media execution function
• Work alongside senior media leadership and a global media capability team

What This Job Offers

• Job Type: Full-time
• Career Level: Manager