Paid Media Manager - Corporate

MGM Resorts International • Las Vegas, NV

34d • Onsite

About The Position

The Paid Media Manager manages the day-to-day execution and optimization of paid media campaigns for assigned properties, specialized areas (e.g., programmatic, paid social), and/or business verticals. This role serves as the primary owner of campaign performance and agency/business partner workflows while ensuring alignment with broader marketing objectives.

Requirements

• Have a Bachelor's Degree in Marketing, Communications, Business, or related field
• Have 3+ Years of prior relevant experience
• Marketing with an emphasis on integrated or digital media

Nice To Haves

• 6+ Years of Prior Relevant Experience in Managing paid media campaigns
• Google AdWords, Trade Desk Edge Academy and Facebook Blueprint Certifications

Responsibilities

• Manage Specialist(s) and ensure accuracy in duties performed; educate and mentor direct report(s).
• Execute and optimize integrated paid media campaigns across digital and traditional channels (e.g.: direct digital buys, paid search, programmatic display, paid social, and traditional [TV, OOH, etc.]).
• Negotiate and execute media buys within approved strategy and budget parameters.
• Assist leadership team with strategic recommendations and own tactical framework for their campaigns.
• Monitor campaign performance and recommend tactical optimizations to achieve KPIs; develop insights and action plans.
• Manage campaign-level budgets and accounting workflows to ensure accuracy and compliance.
• Manage relationships with media agency/business partners, including timelines and deliverables.
• Enforce consistent application of paid media frameworks, tool usage, pixel governance/brand safety requirements, best practices, etc. across campaigns and teams.
• Partner with Analytics, Brand, Creative, and Social teams on holistic media planning.
• Present performance results and strategic recommendations to senior marketing leadership.
• Proactively identify new opportunities, tools, and best practices to advance media strategy and performance.

Benefits

• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
• Free meals in our employee dining room
• Free parking
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level