Paid Media Lead

eBay•New York City, NY

About The Position

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all. About the team and the role: Looking for a company that inspires passion, courage and creativity, where you can be on the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to crafting an ambitious and inclusive work environment, join eBay – a company you can be proud to be with. eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. eBay Marketplaces operates in 190 markets around the world. Role: We are seeking a Media Strategy Lead to steward our strategic and paid media efforts as part of eBay Global Growth Marketing team. This position requires deep expertise in paid media, focusing on strategic planning and execution of integrated media plans across both digital and offline channels. Key responsibilities include: strategic media planning, implementation, optimization, and performance analysis. This role will also act as a key connection throughout the Global Growth Marketing Organization supporting the development of campaigns, but also the allocation of resources to new capabilities across channel execution, tracking, performance measurement. The position is part of the US Paid Media Strategy & Planning team and will partner with marketing and business leads, driving high visibility Brand and strategic campaign initiatives. The role offers a strong intersection of customer insights, media analytics and omni-channel campaign planning and execution. You will have the opportunity to translate eBay Global and US marketing goals and strategy into integrated media plans that help drive business results.

Requirements

6-8+ years experience developing breakthrough media strategies for global companies in either in-house or agency environments
Deep understanding of full funnel advertising channels, from awareness to conversion demand and everything in between.
Extensive digital media experience; understanding of roles, capabilities/constraints, and optimization strategies across all channels.
Demonstrated ability to use data, research, cultural and industry insights to ensure breakthrough
Experience with in-house media planning tools and syndicated resources
Knowledge of consumer and cultural media trends, industry trends and related innovation in media, tracking, analytics and research
Excellent communication, ability to drive consensus across the organization.
Ability to prepare and present concise, relevant and impactful high-quality content for all levels of the organization from Marketing Managers to senior leadership (ideally up to the C-Suite level)
Balance strategic and analytical skills with outstanding operational skills
Experience working and growing in fast paced, dynamic environment; Experience working in ecommerce or consumer technology environment preferred

Responsibilities

Support the team in development of the media strategy for eBay US, from comprehensive development of full market launches to mentorship and oversight of other campaign activities.
Drive brand breakthrough and engagement through innovative media strategies
Partner with various global marketing teams and functions to ensure media plans drive brand outcomes, traffic and conversion.
Identify and support capability improvements and provide feedback on roadmap
Collaborate with cross-functional partners as well as creative and media agencies in regional and global marketing.
A key focus is to enhance our capabilities in audience strategy, improve data sharing and implement insights/optimizations via testing and measurement.
Collaborate with the media agency to facilitate the day-to-day relationship, supporting the end-to-end process to ensure optimal results for eBay.
Maintain schedules, and communications to ensure smooth workflow
Partner with cross functional teams, agency and media partners to develop compelling custom content partnerships
Partner with the Analytics and Consumer Insights team to track and analyze key media metrics, evaluate campaign performance and actively optimize to ensure media plan efficiency and integrity; familiarity with Media Mix Models and/or attribution models with the ability to understand and bring to bear insights.
Review all media documents with agency and internal partners including plans, performance reports, project timelines, media authorizations, agreements etc
Establish media best practices and stay abreast of key media and digital trends