Paid Media Lead

Dashing Diva•Port Washington, NY

2d•Onsite

About The Position

Dashing Diva is seeking a Paid Media Lead to own hands-on execution and performance optimization across Search and Paid Social. This role is designed for a data-savvy operator who can manage platforms day-to-day while clearly articulating performance insights to inform strategy and decision-making. This individual will play a key role in driving efficient growth across beauty and eCommerce initiatives, partnering closely with analytics, creative, and marketing stakeholders to scale what works.

Requirements

3–5+ years of hands-on paid media experience within beauty and/or eCommerce brands.
Demonstrated experience managing $300K+ in monthly media spend.
Strong proficiency across Google Ads, Meta Ads Manager, TikTok Ads, and Pinterest.
Highly data-driven with the ability to synthesize performance into actionable insights.
Comfortable operating in fast-paced, test-and-learn environments.
Strong communication skills with the ability to clearly tell the story behind the data.

Nice To Haves

A track record of efficiently pacing and optimizing paid media campaigns at scale
Experience launching and iterating campaigns quickly without sacrificing performance
The ability to turn performance data into clear, actionable insights trusted by stakeholders
Proven impact on driving DTC growth and improving marketing efficiency through paid media

Responsibilities

Own day-to-day execution across Google Search/Shopping and Paid Social platforms, including Meta, TikTok, and Pinterest.
Manage and optimize campaigns with monthly media budgets of $300K+, ensuring disciplined pacing and performance against efficiency targets.
Build, launch, and optimize campaigns with a focus on CAC, ROAS, and MER.
Manage budgets, pacing, and bid strategies aligned with revenue and growth goals.
Identify and scale winning keywords, audiences, creatives, and offers.
Execute campaign builds and updates with tight turnaround times, supporting fast-moving launches, promotions, and tests.
Respond quickly to performance signals and business needs, making real-time optimizations when required.
Analyze performance across platforms and translate data into clear, actionable insights.
Develop concise weekly and monthly performance summaries explaining what’s driving results and why.
Partner with analytics tools (GA4, Triple Whale, platform reporting) to understand cross-channel impact.
Support leadership with data-backed insights that inform planning and optimization.
Collaborate with creative and marketing teams to inform creative direction using performance data.
Identify trends across hooks, formats, messaging, and offers.
Support structured testing frameworks across creative, audience, and bidding strategies.
Work closely with the Data & Insights Analyst to align reporting and learnings.
Partner with eCommerce and marketing teams on launches, promotions, and seasonal initiatives.
Contribute to broader media strategy and channel expansion as the team grows.