Paid Media Fellow

Avōq•Washington, DC

4h•Hybrid

About The Position

Avoq is seeking a Paid Media Fellow to support the Paid Media team. The Fellow will develop skills in any or all of the constituent tasks: social media campaign planning & execution, developing & testing ad creative, ad operations, budgeting & media buying, general digital marketing, and advertising & website reporting. This role can work out of either our Chicago, New York or Washington D.C. office. The Fellow Program typically runs for 8-12 months with the possibility to extend beyond the initial timeframe. Trainees may be eligible for promotion depending on the quality of their work and department availability. Avōq prides itself on the kind of innovation that is only achieved through inclusive collaboration and equal opportunity. Maintaining a diverse staff of first-class talent (including those from BIPOC, LGBTQ communities, and others from historically underrepresented groups), and conferring a sense of value and belonging on each team member is central to our mission as expert communicators and advocates.

Requirements

0-1 years of relevant experience
Bachelor's degree
Digitally-savvy with a background and/or education in digital marketing, social media advertising, and digital analytics.
Demonstrable aptitude, interest in, and passion for digital marketing and/or digital political campaigning.
Knowledge of and at least some experience with the advertising interfaces on Facebook/Instagram, Twitter, Pinterest, Google AdWords, etc.
Knowledge of and least some experience with Google Analytics, Tag Manager, Search Console, and other website tools in the Google suite.
Comfort with basic stats and the ability to use data to show why, for example, one ad is performing better than another
Strong knowledge of Microsoft Office suite, especially Powerpoint and Excel

Nice To Haves

Some experience with the Adobe Creative Suite, including Photoshop and Illustrator
Experience and/or demonstrable aptitude with some of the following tools and disciplines: Facebook Business Manager, Twitter Ads, Google Tag Manager, Google Analytics, Simply Measured, Crimson Hexagon, Meltwater, other web and advertising analytics tools & platforms

Responsibilities

Develop strategy and tactics to address client public affairs needs through paid and organic social & digital media
Create, manage, and optimize social and digital media campaigns using Facebook/Instagram/Twitter/LinkedIn/Pinterest/Snapchat/Google advertising platforms.
Conduct keyword and demographic research to inform targeting strategies within contextual advertising campaigns.
Use analytics tools Google Analytics, Crimson Hexagon, Meltwater, and Simply Measured to create dashboards, reports, and other documents to update internal staff and clients as to campaign results.
Work with our team of in-house designers, developers and videographers to develop ads that compel people to take action.