Associate, Paid Media
About The Position
Weber Shandwick is a leading global PR and engagement agency, focused on storytelling, content creation, and engaging people in stories. Resolute, a global agency specializing in paid media, performance marketing, and measurement, is backed by Weber Shandwick. Resolute leverages modern media intelligence, integrating buying power, data, and technology with the precision of a boutique firm to help brands connect with target audiences. The Associate, Paid Planning & Buying will be responsible for executing day-to-day digital and traditional media planning/buying and client service activities, with a strong emphasis on digital media management. This role requires a problem solver with professional communication skills, a collaborative spirit, and solution-oriented thinking to provide strategic support to client work. It is a hybrid role, requiring work from either the New York City or Washington, D.C. office a minimum of three times a week.
Requirements
- Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors
- Strong organizational skills, attention to detail and project management ability
- Media planning and buying experience in one or more of the following mediums: Social Media, programmatic, Digital Video, TV, Radio digital audio, print, OOH, local media
- Willingness to explore and execute all forms of media
- Bachelor’s degree required
- 1 year of experience or relevant internship experience
Responsibilities
- Reviews client media briefs and sets planning process in motion
- Creates Request for Proposal (RFP) and develops consideration list of appropriate vendors weighing ability to meet brief requirements
- Reviews vendor RFPs and filters/compiles most compelling proposals
- Support in development of holistic media plan recommendations which deliver on client media objectives
- Support development of internal or external presentation materials and adapts/finalizes based on internal and external feedback
- Support financial management by managing campaign pacing and supporting in monthly billing processes
- Works with brand or agency creative team to outline ad specifications and trafficking instructions to ensure creative is delivered to spec and supports media activation
- Works with Analytics and Ad Ops team for any digital tagging/reporting requirements
- Assists with campaign reporting activities based on agreed upon client cadence
- Compiles and analyze relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives to make optimizations and sound recommendations
- Manages campaign execution from start to finish in partnership with account lead
- Supports the needs of direct manager and supporting media team members
- Assists account lead in maintaining and growing successful relationships with internal stakeholders and clients
- Participates in internal and external client meetings and presentations as needed
- Works closely with vendors to develop productive working relationships that drive results for clients
- Has the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
