Paid Media Lead

Ciena Government Solutions • Baltimore, MD

2d • Remote

About The Position

The Paid Media Lead plays a critical role within Ciena’s Digital Marketing team by executing and optimizing global paid media programs that drive measurable business outcomes. This position enables data‑informed media investment decisions through hands‑on campaign management, performance analysis, and cross‑functional collaboration. The role balances strategic media planning with rigorous operational execution across digital channels.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of experience managing paid media campaigns, including programmatic display and Google Ads.
• Application of demand‑side platforms, audience strategies, and measurement frameworks to support paid media optimization
• Utilization of advertising platforms including Google Ads, YouTube, and ZoomInfo Marketing
• Application of keyword, contextual, and audience targeting techniques with interpretation of campaign and conversion data
• Experience executing publisher‑direct and trade publication media buys
• Ability to communicate campaign performance insights and challenge low‑value media investments

Nice To Haves

• Experience in B2B, enterprise, or long buying‑cycle marketing environments
• Background collaborating with analytics, web, content, and regional marketing teams
• Exposure to budget planning, forecasting, and performance‑based media allocation
• Familiarity with privacy, identity, and AI‑driven optimization trends in digital media
• Ability to translate technical concepts for non‑technical stakeholders
• Experience managing multiple priorities in a high‑velocity environment
• Demonstrated problem‑solving and proactive working approach

Responsibilities

• Collaborate with internal stakeholders and agency partners to plan and activate paid media strategies across awareness, consideration, and demand generation programs
• Lead planning, launch, and management of paid media campaigns across programmatic, Google Ads, YouTube, Connected TV, and trade publication channels
• Execute publisher‑direct and trade publication media buys, including sponsorships, high‑impact placements, contextual targeting, and video activations
• Optimize campaign performance through analysis of audience, conversion, and media data to inform bidding, budgeting, pacing, and targeting decisions
• Apply audience, contextual, retargeting, intent, and account‑based targeting strategies to improve efficiency and outcomes
• Translate performance data into clear reporting, insights, and actionable recommendations for stakeholders
• Partner with analytics, web, content, and regional marketing teams to support attribution, landing page performance, and lead conversion

Benefits

• medical, dental, and vision plans
• participation in 401(K) (USA) & DCPP (Canada) with company matching
• Employee Stock Purchase Program (ESPP)
• Employee Assistance Program (EAP)
• company-paid holidays
• paid sick leave
• vacation time
• Paid Family Leave
• other leaves of absence

What This Job Offers

• Job Type: Full-time
• Career Level: Senior