Paid Media Director (Social)

Later•Los Angeles, IL

10h•Hybrid

About The Position

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com . About the role The Director, Paid Media Services sits at the intersection of client strategy, commercial growth, and capability building—responsible for ensuring our paid media offering is competitive, differentiated, and consistently delivers high-impact results for our clients. You will define the strategic direction for paid media across key channels, elevate how we show up in the market, and build the systems, standards, and capabilities that enable teams to execute at a high level. You’ll play a key role in driving new business, expanding client relationships, and positioning our paid media offering as best-in-class.

Requirements

Paid Media is a clear differentiator in the market, with strong positioning across emerging channels like YouTube, CTV, and retail media
High-quality, consistent strategic direction across all client segments, with measurable improvements in performance outcomes
Advanced measurement and attribution frameworks are implemented and adopted across the team
Clear standardization of best practices and reporting, improving efficiency and reducing variability
Strong leadership bench, with managers operating at a high level of ownership and accountability
Continuous innovation in channels, tools, and tracking approaches that keeps the team ahead of the market

Responsibilities

Define and evolve the Paid Media strategy across Enterprise & Mid Market campaigns, ensuring strategy and execution work in lockstep to deliver exceptional performance and an elevated client experience
Partner with VP, Paid Media to shape go-to-market positioning and packaging of paid media services
Play a key role in new business development—supporting proposals, crafting media strategies, and contributing to pitch narratives
Identify and develop new channel opportunities (e.g., YouTube, CTV, Retail Media like Walmart Connect) to expand our offering and drive incremental revenue
Establish strategic frameworks for how we approach channel mix, budget allocation, and performance optimization across clients
Lead client calls to explain and position campaign strategy, testing frameworks and results as needed for high importance SBR meetings (with support from paid lead on each campaign)
Set the strategic direction for campaign planning, activation, and optimization—ensuring teams are aligned to best practices and performance standards, providing leadership to Senior Paid Media Managers
Define and standardize advanced measurement frameworks, including attribution models, incrementality testing, and in-platform vs. cross-channel measurement approaches
Drive deeper integration of emerging and high-growth channels, including: YouTube (full-funnel video strategy, creator + paid integration), CTV (measurement, audience strategy, and performance validation), Retail media (e.g., Walmart Connect) and commerce-driven media strategies
Lead innovation in tracking infrastructure, including pixel strategy, server-side tracking, and tighter integration of Mavely & Affiliate offerings to demonstrate benefits of working with Later Paid Media given our positioning within a larger data driven ecosystem
Partner with data teams to support new tool development including benchmarking and client facing dashboards
Partner cross-functionally with Client Services, Sales, Creative, and Strategy teams to deliver integrated media solutions that drive client growth
Act as a senior escalation point for complex strategic challenges, particularly around performance, measurement, and channel mix
Collaborate with leadership on resourcing, team structure, and capability gaps as the function scales
Set clear performance standards and KPIs across the Paid Media team, driving accountability and consistency
Coach and develop managers into strong strategic leaders, elevating the overall capability of the organization
Foster a culture of experimentation, learning, and continuous improvement across channels and tactics
Lead initiatives that improve operational scalability, including process standardization, documentation, and knowledge sharing