Paid Media Coordinator

PeopleConnect•San Diego, CA

10h•$70,000 - $90,000•Onsite

About The Position

PeopleConnect is looking for a Paid Media Coordinator to manage and optimize Google Search and Google Display campaigns while supporting additional paid acquisition channels including Meta, Native, and Programmatic. This role is focused on hands-on campaign management, performance analysis, and continuous optimization. You will work closely with senior strategists and cross-functional partners to drive efficient growth across multiple channels. This is an ideal role for someone who wants to deepen their expertise in paid media, move quickly, and take ownership of campaign performance.

Requirements

1–4 years managing Google Ads Search campaigns
Experience building and optimizing Google Search campaigns
Comfortable managing campaign budgets and making daily optimization decisions
Analytical mindset with ability to interpret data and take action
Experience running A/B tests and optimizing campaigns based on results
Proficiency in Excel or Google Sheets
Strong attention to detail and ability to manage multiple campaigns simultaneously

Nice To Haves

Experience with Google Display is strongly preferred
Experience with Meta Ads Manager is preferred
Experience with native platforms (Taboola, Outbrain)
Familiarity with Google Analytics or similar tools
Exposure to direct-response or high-volume acquisition environments

Responsibilities

Build, launch, and manage paid campaigns across SEM, Display, Native, and Programmatic platforms
Set up campaigns, ad groups, targeting, budgets, and tracking within platforms such as Google Ads and native networks
Monitor campaign pacing and performance daily
Make daily optimizations to improve CPA, ROAS, CTR, CPC, and conversion rates
Adjust bids, budgets, targeting, and creatives based on performance data
Execute A/B tests on ad copy, creatives, and landing pages
Track campaign performance and maintain accurate reporting in internal dashboards
Identify performance changes and flag issues or opportunities to senior team members
Assist in analyzing campaign results and performance trends
Work with creative and content teams to update and test new ad assets
Support senior team members in executing campaign plans
Communicate campaign performance updates and changes clearly