Paid Media Contractor

Harvest Hosts•Vail, CO

2d•Remote

About The Position

Harvest Hosts is seeking an experienced independent paid media contractor to provide hands-on Google Ads management, optimization, testing and performance creative services. The engagement is focused primarily on Google Search, Performance Max, Demand Gen and YouTube. The contractor will provide defined paid media services and deliverables designed to improve acquisition volume and advertising efficiency. This is an independent contractor engagement rather than an employee position. The contractor will determine how and when the services are performed, subject to agreed deliverables, deadlines, campaign requirements and performance goals.

Requirements

5-8+ years of experience in performance marketing, digital acquisition or paid media management.
Deep hands-on expertise in Google Ads, particularly Search, Performance Max, Demand Gen and YouTube.
Proven experience scaling paid media while managing toward CPA, revenue and efficiency goals.
Strong understanding of attribution, conversion tracking, testing methodology and performance measurement.
Strong performance creative instincts and experience translating campaign insights into effective ad concepts and briefs.
Experience using analytics and attribution tools such as Northbeam, Triple Whale, GA4 or similar platforms.
Highly analytical, detail-oriented and able to operate independently.

Nice To Haves

Experience with Meta Ads or additional paid channels is a plus.

Responsibilities

Manage designated Google Ads campaigns across Search, Performance Max, Demand Gen and YouTube.
Review performance and make campaign optimizations across budgets, bidding, targeting, keywords, placements, messaging and other campaign inputs.
Launch agreed-upon campaigns, account improvements and optimization initiatives.
Identify opportunities to improve CPA, conversion volume, revenue and advertising efficiency.
Develop and execute a prioritized testing roadmap across bidding strategies, audiences, campaign structures, landing pages, messaging and creative approaches.
Document test hypotheses, results and recommended next steps.
Identify and evaluate relevant new Google Ads features, campaign types and tactics that may improve performance.
Develop performance-oriented ad concepts, hooks, messaging angles and creative hypotheses informed by campaign results and consumer behavior.
Provide creative briefs and direction for agreed-upon concepts that the Harvest Hosts creative team can execute.
Review creative performance and recommend iterations based on results.
Use platform data, Northbeam and other available measurement tools to evaluate campaign performance.
Provide one brief monthly performance report summarizing results, major optimizations completed, test results, key learnings and recommended next actions.
Flag material performance changes or opportunities requiring company input.
Additional paid media projects may be mutually agreed upon in writing and added to the scope as needed.