Paid Media Associate

HLK•St. Louis, MO

1d•Onsite

About The Position

The Paid Media Associate supports integrated media pods by helping ensure campaigns run accurately, performance is visible, and teams can move quickly from data to decisions. This entry-level role is suited to someone who is detail-oriented, analytically curious, and motivated to grow into a Media Buyer or Planner role. The position supports campaign quality assurance and monitoring across paid search, paid social, and programmatic campaigns; reporting and data validation; campaign setup and documentation; and billing and reconciliation. The Associate works with pod leadership, Buyers, Operations, Data Intelligence, and Finance, while building working knowledge of platforms such as Google, Meta, DV360, and LinkedIn.

Requirements

Strong attention to detail and a high standard for accuracy.
Analytical mindset with the ability to spot trends, inconsistencies, and opportunities.
Comfort working with data in Excel, dashboards, or reporting tools.
Strong organizational skills and ability to manage multiple priorities.
Clear communication skills, including the ability to translate data into simple takeaways.
Curiosity about media, marketing, and how campaigns drive business outcomes.

Nice To Haves

Internship or coursework in media, marketing, analytics, or advertising.
Exposure to platforms such as Google Ads, Meta, or programmatic buying tools.
Familiarity with reporting tools such as GA4 or Tableau.
A proactive mindset focused on looking for solutions, not only reporting issues.

Responsibilities

Execute daily quality assurance across paid search, paid social, and programmatic campaigns to check setup, pacing, and delivery.
Monitor campaign performance and proactively flag anomalies, risks, and optimization opportunities to pod leadership.
Support in-platform maintenance, including creative checks, pacing adjustments, and basic optimizations.
Build and maintain performance reports, dashboards, and weekly summaries that translate data into insight.
Deliver recurring performance updates highlighting what is working, what is not, and what needs attention.
Support data validation and cleansing to ensure reporting accuracy.
Partner with Data Intelligence to troubleshoot dashboards and improve data flow.
Assist with campaign setup, tagging validation, and quality assurance in collaboration with Buyers and Operations.
Maintain organized documentation for budgets, pacing, creative assets, and campaign status.
Support billing and reconciliation processes in partnership with Finance and Operations.
Handle foundational execution to help Pod Leads and strategy teams work more efficiently.
Build working knowledge of media platforms and core performance metrics.
Seek feedback and development opportunities to grow into planning or buying roles.