Paid Media Associate, Hybrid

EAB•Philadelphia, PA

6d•Hybrid

About The Position

Hybrid, a division of EAB, is seeking a motivated, analytical, and results-driven Paid Media Associate to join its growing Digital team. This role involves executing and optimizing paid media campaigns for higher education clients globally, utilizing innovative, data-driven digital marketing strategies to connect institutions with prospective students. The Associate will manage campaigns across platforms like Google Ads and Meta, collaborate with Account Managers, Digital Strategists, and clients to deliver measurable performance, and analyze campaign data to uncover insights and maximize results. This is an opportunity to grow expertise in paid search, paid social, and emerging media platforms while working on global campaigns with significant budgets in a collaborative, fast-paced agency environment. The position is based in the Philadelphia, PA office.

Requirements

Bachelor's degree preferred or equivalent professional experience.
1-3+ years of experience managing paid digital media campaigns, digital marketing, or performance marketing.
Experience working with Google Ads and Meta Ads Manager.
Strong analytical skills with the ability to interpret campaign data and identify actionable insights.
Excellent organizational skills with strong attention to detail.
Ability to manage multiple priorities in a fast-paced agency environment.
Strong written and verbal communication skills.
Proficiency with Microsoft Excel or similar reporting tools.
Self-motivated with a strong desire to continuously learn and improve.

Nice To Haves

Experience managing paid Search, Social, and Programmatic advertising campaigns.
Familiarity with campaign tracking, attribution, and digital marketing analytics.
Experience working with large advertising budgets across multiple clients.
Passion for digital marketing, emerging advertising technologies, and performance optimization.
Ability to think strategically while executing campaigns with precision.
Strong collaboration skills and experience working cross-functionally with client services and creative teams.
Experience working within an agency environment is preferred.

Responsibilities

Plan, build, launch, and manage paid media campaigns across Search, Social, and Programmatic platforms.
Execute campaign optimizations to improve performance and maximize return on advertising spend.
Monitor campaign pacing, budgets, and performance to ensure client objectives are achieved.
Support international campaigns across emerging media platforms as business needs evolve.
Track campaign KPIs and analyze performance across multiple digital channels.
Develop insightful campaign reports that clearly communicate results and recommendations to internal stakeholders and clients.
Identify performance trends, optimization opportunities, and emerging audience behaviors.
Utilize data to continuously improve campaign effectiveness and overall client outcomes.
Build a strong understanding of each client's goals, enrollment objectives, and marketing strategy.
Partner closely with Account Managers and Digital leadership to develop integrated media strategies.
Collaborate with platform partners including Google and Meta to leverage best practices and new capabilities.
Contribute ideas that improve campaign performance, innovation, and client experience.
Maintain accurate campaign documentation, reporting, and time management.
Ensure projects are completed on schedule while managing multiple client accounts simultaneously.
Stay current on industry trends, platform updates, and emerging digital advertising technologies.
Continue developing expertise across new advertising channels and international media platforms.

Benefits

Medical, dental, and vision insurance plans; dependents and domestic partners eligible
20+ days of PTO annually, in addition to paid firm and floating holidays
Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
401(k) retirement savings plan with annual discretionary company matching contribution
Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
Employee assistance program with counseling services and resources available to all employees and immediate family
Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
Fertility treatment coverage and adoption or surrogacy assistance
Paid parental leave with phase back to work program for birthing and non-birthing parents
Access to milk shipping service to support nursing employees during business travel
Discounted pet health insurance coverage for dog and cat family members
Company-provided life, AD&D, and disability insurance
Financial wellness resources and membership in a robust employee discount program
Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities