Associate Director of Paid Media, Hybrid

EAB•Philadelphia, PA

7d•Hybrid

About The Position

As an Associate Director of Paid Media at Hybrid, you own the POD. You are responsible for everything your POD produces, the quality of the campaigns, the development of the people, and the outcomes for every university partner assigned to your team. You report directly to the Global Paid Media Director and lead one of four PODs in the Hybrid digital team. This is a senior with partner-facing and commercial responsibility. You are the senior Hybrid digital contact for your Strategic Leader community, the final quality gate for your team's work, and a key contributor to how the wider digital organization grows and improves. This hire may be based in Philadelphia, PA.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field.
5+ years of experience in digital marketing, paid media, and performance marketing.
2+ years of experience managing and developing individual contributors or digital marketing teams.
Full cross-channel expertise across paid search, paid social, tracking and analytics.
Proven track record leading senior partner-facing conversations and presentations.
Experience managing complex, multi-account portfolios at scale.
Strong people leadership across coaching, feedback, and formal performance management.
Demonstrable experience and practical knowledge of Google Analytics and Google Tag Manager

Nice To Haves

Experience at a digital performance agency.
Background in higher education marketing or familiarity with EAB products.
Experience leading cross-functional teams across multiple business areas.
Familiarity with Hybrid's operating model, tooling and reporting approach.
Commercial acumen, able to identify growth signals and brief senior stakeholders persuasively.
Experience building team-level KPI frameworks and quality benchmarks.
Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration.

Responsibilities

Own the performance and delivery quality of the POD, accountable to the Global Paid Media Director for KPIs, service standards, reporting quality, and partner outcomes across all assigned university accounts.
Directly manage the future POD structure, setting team priorities, running formal performance reviews, and developing each layer of the team with intent.
Play a role in hiring and onboarding for the POD, looking at role profiles for new hires, contributing to interview processes, and making sure new starters are set up for success from day one.
Represent the POD in cross-POD leadership discussions, contributing to organization-wide standards, KPI frameworks, and operating model decisions.
Set and maintain POD-level operating standards across quality assurance, campaign documentation, reporting, and tooling, holding team members accountable for consistent enforcement.
Own the campaign performance review cycle for the highest-tier accounts, preparing the strategic narrative and presenting alongside the Strategic Leader.
Collaborate with the Global Paid Media Director on account assignments, bringing informed input on account complexity, team capacity, and partner priority.
Build, launch, optimize and report on paid media campaigns across search and social, including Google Ads, Meta, LinkedIn, TikTok, Reddit, DV360 and Snapchat, for an assigned portfolio of university partners.
Own your accounts end-to-end: build with precision, launch on time, optimize with intent, and report with clarity.
Complete all required quality assurance processes before any campaign goes live. No exceptions, no shortcuts.
Lead strategic and escalation partner calls alongside the Strategic Leader, owning the performance narrative, driving commercial recommendations, and identifying growth opportunities.
Maintain strong working relationships with the Strategic Leader community assigned to your POD, understanding their partner portfolios, flagging risks early, and surfacing growth signals proactively.
Contribute to the commercial growth of the EAB x Hybrid partnership, identifying where digital performance is driving partner outcomes and working with EAB leadership to support renewal and expansion.

Benefits

Medical, dental, and vision insurance plans; dependents and domestic partners eligible
20+ days of PTO annually, in addition to paid firm and floating holidays
Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
401(k) retirement savings plan with annual discretionary company matching contribution
Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
Employee assistance program with counseling services and resources available to all employees and immediate family
Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
Fertility treatment coverage and adoption or surrogacy assistance
Paid parental leave with phase back to work program for birthing and non-birthing parents
Access to milk shipping service to support nursing employees during business travel
Discounted pet health insurance coverage for dog and cat family members
Company-provided life, AD&D, and disability insurance
Financial wellness resources and membership in a robust employee discount program
Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities