Paid Media Analyst
About The Position
The Paid Media Analyst supports RTX’s growing paid media capability by contributing to the planning, execution, optimization, and measurement of paid media programs across channels. This role provides flexible support depending on business needs — ranging from campaign execution, trafficking, and QA to reporting, workflow coordination, and cross-functional collaboration. As the internal paid media function evolves, this position will adapt to support new platforms, processes, and areas of specialization. The ideal candidate is detail‑oriented, comfortable learning new tools, and able to manage multiple workstreams in a fast-moving environment.
Requirements
- Typically requires a University Degree and minimum 5 years prior relevant experience or an Advanced Degree in a related field and minimum 3 years of experience or in absence of a degree, 9 years of relevant experience
- Experience in paid media execution, operations, trafficking, digital marketing, or related fields.
- Strong attention to detail and comfort working in platform tools.
- Ability to manage multiple priorities and communicate clearly across teams.
Nice To Haves
- Hands-on experience with Meta, LinkedIn, Google Ads, or other digital platforms.
- Familiarity with naming conventions, tracking parameters, or QA workflows.
- Interest in developing deeper specialization as the team expands.
Responsibilities
- Support the setup, validation, and ongoing monitoring of paid media campaigns across platforms, ensuring accuracy in targeting, creative, and tracking.
- Assist with trafficking, tagging, QA, pacing checks, and timeline alignment across partners.
- Maintain shared tools, trackers, asset logs, workflows, or naming conventions that support operational consistency.
- Contribute to developing or improving processes as the in-house function grows.
- Depending on team needs, assist with paid social campaign setup, audience list management, creative rotation, and platform hygiene.
- Partner with channel strategists to translate plans into in-platform execution.
- Pull performance data from platforms and feed it into team dashboards or reporting templates.
- Surface initial observations or discrepancies to strategists or analytics partners.
- Serve as an operational connector between Creative, Brand, Comms, Analytics, and external agencies or platform partners.
- Provide status updates and support multiple projects simultaneously.
Benefits
- Medical, dental, and vision insurance
- Three weeks of vacation for newly hired employees
- Generous 401(k) plan that includes employer matching funds and separate employer retirement contribution, including a Lifetime Income Strategy option
- Tuition reimbursement program
- Student Loan Repayment Program
- Life insurance and disability coverage
- Optional coverages you can buy pet insurance, home and auto insurance, additional life and accident insurance, critical illness insurance, group legal, ID theft protection
- Birth, adoption, parental leave benefits
- Ovia Health, fertility, and family planning
- Adoption Assistance
- Autism Benefit
- Employee Assistance Program, including up to 10 free counseling sessions
- Healthy You Incentives, wellness rewards program
- Doctor on Demand, virtual doctor visits
- Bright Horizons, child and elder care services
- Teladoc Medical Experts, second opinion program
- Annual short-term and/or long-term incentive compensation programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
