Paid Media Analyst

TruGreen•Nashville, TN

7d•Onsite

About The Position

Responsible for the research, analysis and insights regarding the market trends and competitors, potential and existing customers, and current campaign performance.

Requirements

Bachelor’s degree in Business, Marketing, Math, Statistics, Economics, IT or related field required
1-2 years for marketing analysis experience required or an equivalent combination of education and experience
Negotiation and influencing skills
Business and financial acumen
Organizational, project and process management and leadership skills
Written and verbal communication skills, including delivering presentations
Business process analysis skills
Attention to detail and quantitative analytical skills
Ability to operate independently and collaboratively within a team
Computer skills with Microsoft Office applications (Word, Excel, Outlook, PowerPoint)
SAS Programming knowledge and data analytic support abilities including data extraction, cleansing, match/merging and loading processes.
Deep knowledge and hands-on experience with at least one database, ideally SQL server
Ability to speak, read and write fluently in English is required.
MUST BE physically located in the United States while performing this job.

Responsibilities

Gathers, interprets, integrates and manages large-scale internal data for reporting needs using SQL and Access
Develops daily and weekly dashboards to track performance and growth of all direct marketing programs
Creates sales attribution model for direct marketing campaigns and interpret the results
Analyzes and verifies data to ensure accuracy of direct mail/or email campaigns
Collaborates with digital marketing team and other internal stakeholders for ad hoc analyses to help make informative business decisions
Analyses website and sales data to identify market and product trends
Develops tactics and analyzes metrics to assess the effectiveness of existing marketing, advertising, and communications programs