Paid Digital Strategist

Rocket 55 LLC•Minneapolis, MN

1d•$70,000 - $92,000•Hybrid

About The Position

We are seeking a Paid Digital Strategist with a deep understanding of paid digital media and a track record of success in building, executing, and maintaining ad campaigns across various platforms including, but not limited to, Google Ads, Bings Ads, Meta and LinkedIn. The ideal candidate should have over 5 years of experience in the field. As a seasoned professional, you must have a minimum of 2 years of experience presenting to C-Suite executives or high stakeholders, while managing multi-million dollar advertising budgets. Your role involves not only driving the strategic direction of ad campaigns but also overseeing quality assurance, campaign maintenance, and optimization in collaboration with our skilled team.

Requirements

Minimum of 5 years of experience in paid digital media, with a focus on platforms like Google Ads, Meta, LinkedIn and Programmatic
Minimum of 3 years managing e-commerce or shopping campaigns
Demonstrated experience in managing multi-million dollar advertising budgets
Extensive experience in presenting to and engaging with C-Suite executives, including CEOs and CMOs
Proven track record of successful board-level presentations and strategic communications
Proficient in the creation and management of Product Feeds for e-commerce campaigns across Google Ads, Bing Ads, Meta and other channels
Understanding of organic social media strategy, and the strong overlap between organic and paid
Experience in Google Tag Manager and creating reports through Looker Studio
Exceptional multitasking and project management skills
Strong attention to detail
Excellent interpersonal and communication skills

Responsibilities

Develops, executes, and manages complex ad campaigns for a diverse range of B2B and B2C clients
Leads audience targeting strategies and campaign structures with a focus on maximizing ROI for large-scale budgets
Utilizes performance insights to influence creative direction and optimize campaign effectiveness
Confidently presents campaign strategies and performance results to C-Suite executives regularly
Efficiently manages and allocates large advertising budgets across campaigns
Oversees and optimizes campaign performance across various platforms and tools, ensuring optimal results
Collaborates with Strategy, Project Management, and Account teams to ensure quality assurance and continual improvement of campaigns
Mentors and provides guidance to junior team members, fostering a culture of learning and excellence