Digital Optimization Strategist - Paid Social and Display

USA TODAY Co.

4d • Remote

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com
We’re looking for a curious, data-loving Digital Optimization Strategist to help us drive results for some of our largest clients. In this role, you’ll partner closely with Account Managers (they handle the client conversations) while you focus on what you do best—building, optimizing, and improving campaigns across Paid Social and Display. You’ll spend your time digging into performance, spotting trends, testing new ideas, and turning data into smart decisions that make a real impact. If you enjoy figuring out why something is or isn’t working—and then fixing it—this could be a great fit.

Requirements

• 3+ years of experience working in digital marketing (Paid Social + Display)
• Hands-on experience with platforms like Meta, YouTube, Snapchat, and TikTok
• Strong analytical skills—you’re comfortable working with data and finding insights
• Solid Excel skills (you don’t need to be a wizard, but you know your way around)
• Ability to explain performance in a way that actually makes sense to others
• A proactive mindset—you don’t wait to be told what to do
• Ability to manage multiple campaigns and priorities without dropping the ball
• Bachelor’s degree in Marketing, Business, Advertising, or related field (or equivalent experience)
• 3+ years optimizing digital campaigns
• 2+ years working with reporting/analytics

Nice To Haves

• You’re naturally curious and love testing and learning
• You look at data and immediately start asking “why?”
• You’re comfortable working both independently and with a team
• You enjoy solving problems and finding better ways to do things

Responsibilities

• Manage and optimize campaigns across Meta, YouTube, Snapchat, TikTok, and Display
• Analyze performance and make adjustments to improve results (targeting, creative, placements, etc.)
• Keep a close eye on campaign trends and jump on opportunities in real time
• Partner with Account Managers to align performance with client goals and KPIs
• Build audience targeting strategies that drive strong ROI
• Turn data into clear, simple insights that others can easily understand
• Collaborate with creative teams to improve ad performance
• Test new ideas, strategies, and approaches to keep campaigns fresh and effective
• Stay up to date on platform changes and new trends in digital marketing

Benefits

• The annualized base salary for this role will be $45, 000,00 - $55,000.00. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level